Business Development Manager / Franchise Development

Suguna Foods; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Suguna Foods in India seeks a retail and franchise expansion head responsible for growing the store network, achieving sales targets, and ensuring brand consistency across franchises. You will drive strategic partner onboarding and cross-functional collaboration to support rapid growth.

You will lead the team in planning marketing initiatives, maintaining SOP-compliant operations, and delivering ROI through disciplined execution across markets.

Qualifications

• Minimum 5-7 years of experience in brand store retail and franchisee handling and business expansion.
• Knowledge of business acumen, team management, customer handling tactics.
• Excellent communication, verbal, written and presentation skills.
• Effective networking and negotiation skills.
• Strong interpersonal skills for better working with internal stakeholders.

Responsibilities

• Achieve monthly targeted volume of sales in existing stores and open new stores.
• Identify and expand footprints into new locations and developing markets.
• Achieve franchise ROI as per budgets by implementing sales & marketing activities to increase turnover.
• Validate area feasibility and logistic feasibility before finalizing new store.
• Onboard and appoint new franchisees and mentor them on roles and responsibilities.
• Coordinate with marketing, HR, production, SCM and BD for seamless own retail operations.
• Plan and implement marketing strategies to improve sales and work closely with field team for guidance.
• Ensure consistent brand presence across stores and adhere to terms of trade.
• Maintain healthy relationships with franchisees and ensure SOP adherence.
• Benchmark industry practices and provide recommendations on systems and processes.
• Champion innovations and improvements related to domain processes.
• Motivate and develop team members with timely feedback and clear KRAs.

Skills

Business acumen

Team management

Customer handling tactics

Excellent communication

Networking & negotiation

Interpersonal skills

Presentation skills

Job description

Role & responsibilities

• 1. Responsible for achieving monthly Targeted Volume of sales in existing stores and opening of new stores in various territory.
• 2. Responsible for identifying and expanding foot prints into new locations and new relevant developing markets.
• 3. Responsible for achieving the franchisee ROI as per the budgets by implementing the sales & marketing activities to increase the turnover
• 4. Responsible for validating the area feasibility, logistic feasibility before finalization of new store.
• 5. Responsible for on boarding and appointment of new franchisees and guide/mentor/educate them on their roles and responsibilities.
• 6. Coordinate with marketing, HR, production, SCM and business development team for seamless own retail operations
• 7. Responsible to plan and implement the marketing strategies to improve the sales and work closely with the field team to provide guidance and inputs
• 8. Ensure consistent brand presence across all stores and adhere to the terms of trade
• 9. Maintain healthy professional relationship with franchisees and adhere to in-store process SOPs.
• 10. Continuous benchmark of industry practices in relevant fields and provide recommendations.
• 11. Champion and articulate innovations and improvements pertaining to systems and processes related to the respective domain.
• 12. Responsible for better performance of team members by providing timely feedback, conducting structured performance development reviews and setting clear KRAs and providing inputs for development.
• 13. Responsible for motivating and developing team members to effectively deliver their responsibilities.

Preferred candidate profile

• 1. Minimum 5-7 years of experience in brand store retail and franchisee handling and Business expansion experience.
• 2. Knowledge of Business Acumen, team management, customer handling tactics.
• 3. Excellent communication verbal, written and presentation skills.
• 4. Effective networking and negotiation skills.
• 5. Strong Interpersonal Skills for better working with internal stakeholders.