Business Development Manager

Aptech Limited; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aptech Limited in Mumbai is seeking a results-driven sales and marketing professional with 4+ years of experience to lead franchise relationship management, business development, and marketing execution.

You will drive growth through targeted campaigns, monitor performance, coordinate digital marketing initiatives, and organize promotional activities while conducting market research to stay ahead of trends and opportunities.

Qualifications

• 4+ years of experience in Sales Marketing

Responsibilities

• Franchise/ Center Relationship Management: Develop and maintain relationships with franchise partners and center managers.
• Business Development Sales: Drive business growth and expand the franchise network with sales targets.
• Reporting Performance Monitoring: Prepare sales performance reports, pipelines, and forecasts.
• Marketing Strategy Execution: Develop and execute marketing plans to support franchise expansion and center performance.
• Digital Marketing: Plan and oversee SEO, SEM, social media, email and content marketing.
• Promotional Activities: Organize seminars, webinars, workshops, and outreach programs to generate leads.
• Market Research Analysis: Conduct market research, competitor analysis, and customer feedback studies.

Skills

Franchise management

Business development

Sales forecasting

Marketing strategy

Digital marketing

Promotional events

Market research

Job description

Role & responsibilities

• Franchise/ Center Relationship Management: Develop and maintain strong relationships with franchise partners and center managers. Provide ongoing support, guidance, and training to franchisees to help them achieve their sales, marketing, and operational objectives. Act as a key point of contact for franchise partners, ensuring smooth communication and effective problem resolution.
• Business Development Sales: Drive business growth by implementing strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and support the expansion of the franchise network. Track and evaluate sales performance, identifying gaps and implementing corrective actions where necessary.
• Reporting Performance Monitoring: Prepare and present sales performance reports, pipeline updates, and forecasts to the Business Head. Monitor key performance indicators and provide insights to support strategic decision making.
• Marketing Strategy Execution: Develop and execute marketing plans aligned with sales goals to support franchise expansion and center performance. Plan and implement marketing campaigns to improve brand visibility and customer engagement.
• Digital Marketing: Plan and oversee digital marketing initiatives including SEO, SEM, social media marketing, email marketing, and content marketing. Monitor campaign performance and optimize strategies using data-driven insights.
• Promotional Activities: Organize and manage promotional events such as seminars, webinars, workshops, and franchise outreach programs to generate leads and increase brand awareness. Coordinate with creative teams for the development of marketing materials including brochures, banners, presentations, and videos.
• Market Research Analysis: Conduct market research, competitor analysis, and customer feedback studies to identify market trends and growth opportunities. Stay updated with industry developments to ensure marketing and sales strategies remain competitive and relevant.

Preferred candidate profile

4+ years of experience in Sales Marketing