Assistant Manager Franchise Development

Pepperfry; Hyderabad; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Pepperfry in Hyderabad is seeking an experienced Franchise Development professional to identify new markets, evaluate opportunities for franchise studios, and build a robust pipeline of partners.

You will manage end-to-end processes from lead generation to onboarding, coordinate with Design, Projects, Legal and Marketing, and drive local activation to ensure successful store openings while maintaining brand standards.

Qualifications

• 3–5 years in franchise development, retail expansion, business development, or real estate sales.
• Graduate or MBA in Business, Marketing, or a related field.
• Proven experience in partner acquisition and relationship management.

Responsibilities

• Identify potential markets and opportunities for new franchise studios across the assigned region.
• Build and manage a pipeline of prospective franchise partners.
• Handle end-to-end lead generation, partner evaluation, negotiation, and onboarding.
• Conduct market and competitor analysis to stay informed about retail and franchise trends in the region.
• Coordinate with internal teams (Design, Projects, Legal, and Marketing) for documentation, layout approvals, and timely store setup.
• Support franchise partners through the launch process and ensure adherence to Pepperfry?s brand and operational standards.
• Drive local marketing and activation efforts for successful store openings.
• Maintain strong post-onboarding relationships with franchise partners to ensure continued business success.

Skills

Franchise development

Retail expansion

Negotiation

Networking

Project management

Education

Bachelor's degree in Business/Marketing

MBA

Job description

Key Responsibilities

• Identify potential markets and evaluate opportunities for new franchise studios across the assigned region.
• Build and manage a strong pipeline of prospective franchise partners.
• Manage the end-to-end process of lead generation, partner evaluation, negotiation, and onboarding.
• Conduct market and competitor analysis to stay informed about retail and franchise trends in the region.
• Coordinate with internal teams (Design, Projects, Legal, and Marketing) for documentation, layout approvals, and timely store setup.
• Support franchise partners through the launch process and ensure adherence to Pepperfry?s brand and operational standards.
• Drive local marketing and activation efforts for successful store openings.
• Maintain strong post-onboarding relationships with franchise partners to ensure continued business success.

Required Qualifications Experience

• Experience: 3?5 years in franchise development, retail expansion, business development, or real estate sales (preferably in retail, lifestyle, or consumer brands).
• Education: Graduate or MBA in Business, Marketing, or a related field.
• Proven experience in partner acquisition and relationship management.

Required Skills

• Excellent communication, negotiation, and networking skills.
• Strong understanding of market dynamics and competitor movements.
• Entrepreneurial mindset with ability to work independently and deliver results.
• Strong project management and coordination skills across multiple stakeholders.
• High ownership, agility, and passion for building scalable retail networks