Job Description Position : Franchise Manager
Reporting to: Promoter
Function : Marketing
Educational Qualification:- BMS/ MBA/ PGDM in Marketing, Retail or Operations
Work experience (in years) :- 4+ Years
Roles and Responsibilities:
- Lead and manage the end-to-end operations of the retail franchise network, ensuring consistent execution of brand standards, customer experience, and operational excellence across all franchise stores.
- Own and drive franchise performance by tracking sales, profitability, KPIs, and compliance metrics, and implementing corrective actions to meet business targets.
- Act as the primary point of contact for franchise partners, building strong relationships, resolving operational issues, and enabling partners to scale their business profitably.
- Support franchise expansion and onboarding by coordinating store launches, partner training, SOP implementation, and go-live readiness across new locations.
- Ensure strict adherence to brand guidelines, visual merchandising standards, pricing policies, and customer service benchmarks across the franchise network.
- Drive sales improvement initiatives including local marketing support, staff training, product visibility, and execution of company-led promotional campaigns.
- Conduct regular store visits, audits, and performance reviews to identify gaps, share best practices, and improve operational efficiency.
- Coordinate closely with internal teams (sales, supply chain, finance, marketing) to ensure timely stock availability, accurate billing, smooth settlements, and effective promotions.
- Prepare and present periodic MIS, performance dashboards, and action plans to senior management for informed decision-making.
Key Skills/Experience the Candidate Should Have - Technical (T) and Non-Technical (NT):
- Strong franchise and multi-store retail operations management experience
- Proven ability to drive sales, profitability, and store-level KPIs
- Excellent stakeholder and franchise partner management skills
- Clear and effective communication and negotiation abilities
- Strong problem-solving and decision-making mindset
- Experience in SOP implementation, audits, and brand compliance
- Understanding of retail KPIs: sales, margins, inventory, productivity
- Ability to analyze MIS and take corrective actions
- Leadership and coaching skills for store and franchise teams
- Hands-on experience with store visits, performance reviews, and audits
- Proficiency in MS Excel and basic retail systems (POS / ERP)
- Customer-centric approach to service and experience
- Ability to manage travel as required
Must Have (Yes/ No) Nice to Have (Yes/ No)