Assistant Manager Franchise Development

Pepperfry; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Pepperfry in Bengaluru is seeking a Franchise Development professional to identify new markets, build a strong pipeline of franchise partners, and manage end-to-end onboarding.

You will coordinate with Design, Projects, Legal, and Marketing to ensure store setup, support partners through launch, drive local marketing, and maintain ongoing relationships to grow Pepperfry's retail network.

Qualifications

• 3–5 years in franchise development or retail expansion
• Graduate or MBA in Business, Marketing or a related field
• Proven experience in partner acquisition and relationship management

Responsibilities

• Identify potential markets and evaluate opportunities for new franchise studios across the assigned region.
• Build and manage a strong pipeline of prospective franchise partners.
• Manage the end-to-end process of lead generation, partner evaluation, negotiation, and onboarding.
• Conduct market and competitor analysis to stay informed about retail and franchise trends in the region.
• Coordinate with internal teams (Design, Projects, Legal, and Marketing) for documentation, layout approvals, and timely store setup.
• Support franchise partners through the launch process and ensure adherence to Pepperfry?s brand and operational standards.
• Drive local marketing and activation efforts for successful store openings.
• Maintain strong post-onboarding relationships with franchise partners to ensure continued business success.

Skills

Communication skills

Negotiation

Networking

Market analysis

Project management

Stakeholder coordination

Entrepreneurial mindset

Ownership and agility

Education

Graduate or MBA in Business/Marketing

Job description

Key Responsibilities

• Identify potential markets and evaluate opportunities for new franchise studios across the assigned region.
• Build and manage a strong pipeline of prospective franchise partners.
• Manage the end-to-end process of lead generation, partner evaluation, negotiation, and onboarding.
• Conduct market and competitor analysis to stay informed about retail and franchise trends in the region.
• Coordinate with internal teams (Design, Projects, Legal, and Marketing) for documentation, layout approvals, and timely store setup.
• Support franchise partners through the launch process and ensure adherence to Pepperfry?s brand and operational standards.
• Drive local marketing and activation efforts for successful store openings.
• Maintain strong post-onboarding relationships with franchise partners to ensure continued business success.

Required Qualifications Experience

• Experience: 3?5 years in franchise development, retail expansion, business development, or real estate sales (preferably in retail, lifestyle, or consumer brands).
• Education: Graduate or MBA in Business, Marketing, or a related field.
• Proven experience in partner acquisition and relationship management.

Required Skills

• Excellent communication, negotiation, and networking skills.
• Strong understanding of market dynamics and competitor movements.
• Entrepreneurial mindset with ability to work independently and deliver results.
• Strong project management and coordination skills across multiple stakeholders.
• High ownership, agility, and passion for building scalable retail networks