Business Development Manager – Aura (Events & Weddings)

Area83; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Area83 in Bengaluru seeks a Business Development Manager – Aura to drive sales growth for the Aura Events & Weddings division, manage client relationships, and coordinate with internal teams to ensure flawless event delivery. The role requires strong interpersonal skills, market understanding, and the ability to handle high-value client requirements, including weekend availability during peak seasons.

You will visit venues, prepare proposals, customize packages, and collaborate with sales,

Qualifications

• Bachelor’s degree in Business Administration, Hospitality Management, Event Management, or Marketing.
• 3–5 years of experience in business development in events/hospitality.
• Proven track record of achieving sales targets with high-value clients.

Responsibilities

• Handle inbound and outbound sales to drive event bookings.
• Coordinate with internal teams for flawless event delivery.
• Develop proposals and customize packages for clients.
• Represent Aura at exhibitions and network to generate leads.
• Maintain CRM records and track sales performance.

Skills

Sales skills

Negotiation

Interpersonal communication

CRM proficiency

Event knowledge

Time management

Education

Bachelor's degree

Tools

CRM tools

MS Office

Job description

Business Development Manager – Aura (Events & Weddings)

• Role Business Development Manager – Aura (Events & Weddings)
• Employment Full Time
• Education Bachelor’s degree in Business Administration, Hospitality Management, Event Management, or Marketin
• Experience 3-5

Department: Sales & Events
Reports To: Function Head & Sales Manager
Work Hours: 48 hours per week (Weekend availability business requirements)
Location: Bangalore

Role Overview
The Business Development Manager – Aura will be responsible for driving sales growth for the Aura Events
& Wedding division, managing client relationships, ensuring smooth coordination with internal
stakeholders, and maintaining the highest standards of service delivery. This role demands strong
interpersonal skills, market understanding, and the ability to handle multiple client requirements efficiently,
especially during weekends and peak event seasons.

Key Responsibilities:

Inbound Sales

• Handle Level 2 client enquiries received through calls, website, social media, or walk-ins.
• Support Level 1 sales team when required for calls, lead qualification and follow-ups.
• Conduct site visits, property tours, and event briefings for prospective clients.
• Prepare and share event proposals, quotations, and customized packages based on client
  requirements.
• Ensure timely follow-up on all leads and maintain conversion ratio report

Outbound Sales

• Proactively identify and approach potential clients in weddings, private events, and corporate
• Develop strong relationships with wedding planners, event agencies, and corporate houses.
• Conduct regular market research to identify new business opportunities, partnerships, and
  collaborations.
• Represent Aura at exhibitions, networking events, and trade shows to promote the venue and
  services.
• Maintain a strong referral and repeat business network.

Client Relationship & Process Management

• Act as the primary point of contact for clients from booking confirmation until event execution.
• Ensure adherence to all company policies, SOPs, and payment processes.
• Coordinate with internal teams including Sales, Marketing, Operations, Account & Finance to ensure
  flawless event delivery.
• Manage post-event follow-ups for feedback, testimonials, and Google Reviews, encouraging clients
  to share their positive experiences online.
• Maintain accurate and updated records in the CRM tool, ensuring data integrity and timely
  reporting.
• Track sales performance metrics, prepare periodic reports, and support management in forecasting
  and budgeting.

Additional Responsibilities

• Support marketing activities by providing inputs for event promotions, digital campaigns, and social
  media content.
• Assist the management in pricing strategy, package development, and competitor benchmarking.
• Ensure compliance with brand guidelines and uphold the company’s service excellence standards.
• Participate in regular training and skill enhancement programs to stay updated with industry trends.
• Maintain confidentiality of client data and uphold company reputation at all times.

Key Skills & Attributes

• Strong sales acumen with excellent negotiation and closing skills.
• Excellent interpersonal and communication skills (written & verbal).
• Professional presentation and client engagement abilities.
• Time management and multitasking skills to handle multiple requirement simultaneously.
• Proficiency in CRM tools, MS Office, and email communication.
• Understanding of event planning, venue operations, and hospitality service standards.
• Willingness to work flexible hours, including weekends and public holidays.

Qualifications & Experience

• Bachelor’s degree in Business Administration, Hospitality Management, Event Management, or
  Marketing.
• Minimum 3–5 years of experience in business development, preferably in events, hospitality, or
  wedding sales.
• Proven track record of achieving sales targets and managing high-value clients.