Business Development Manager

Astral Adhesives

Pune District

On-site

INR 420,000 - 540,000

Full time

14 days+

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Job summary

Astral Adhesives in Pune seeks a Marketing and Market Development professional responsible for expanding sales through marketing initiatives, retailer and end-user engagement, and field visits to drive product adoption.

The role includes training sales officers and end users, supporting the sales team with market insights, launching new products, and conducting market research to identify growth opportunities.

Responsibilities

  • Market Development of company's products and enhancement of sales through various marketing initiatives/drives
  • Driving Marketing Initiatives like- Counter meet, user meet etc.
  • Business development through market visit at Retailers/End Users/site
  • User Development of Key Outlets
  • End Users' Development through trainings as well as product application trials.
  • Influencers connect on product specifications
  • Assistance to Sales team/Retailers/End Users etc. for solving market related issues like- product, product quality and application at user and site level.
  • Connecting with key retailers for working on their users development.
  • Driving focus product sales at key retailers.
  • Executing retailers specific needs based activity for User conversion.

Job description

Role & responsibilities
  • 1. Market Development of company's products and enhancement of sales through various marketing initiatives/drives
  • 2. Driving Marketing Initiatives like- Counter meet, user meet etc.
  • 3. Business development through market visit at Retailers/End Users/site
  • 4. User Development of Key Outlets
  • 5. End Users' Development through trainings as well as product application trials.
  • 6. Influencers connect on product specifications
  • 7. Assistance to Sales team/Retailers/End Users etc. for solving market related issues like- product, product quality and application at user and site level.
  • 8. Connecting with key retailers for working on their users development.
  • 9. Driving focus product sales at key retailers.
  • 10. Executing retailers specific needs based activity for User conversion.
Training & Development
  • 11. Providing training to sales officers & end users (Product Knowledge / Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)
  • 12. Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.
Launching & Promotion of new
Products
  • 13. Launching of products: Driving of end user connect program.
  • 14. Promotion of new products/applications as per new product launch module
  • 15. Providing market & users feedback of new launches
Market Research
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