Business Development Executive

Sun Education; Thiruvananthapuram; On-site; INR 300,000 - 540,000; Full time

Job summary

Sun Education in Thiruvananthapuram, India seeks a passionate Field Marketing Executive to generate quality leads through campaigns, referrals, and networking. You will visit educational institutions to build relationships and promote the brand.

You will coordinate with Admissions and Sales teams, plan seminars and workshops, and coordinate with schools and colleges for tie-ups and events. You will report daily activity and monthly performance to the manager.

Job description

Role & responsibilities:

• Generate quality leads through field marketing, campaigns, referrals, and networking activities.
• Conduct outdoor marketing and promotional activities to increase brand awareness and business reach.
• Visit schools, colleges, coaching centres, and other educational institutions to build professional relationships.
• Develop and maintain tie-ups with schools, colleges, educational organizations, and corporate partners for student engagement activities.
• Plan and conduct seminars, career guidance sessions, workshops, awareness programs, and promotional events in schools and colleges.
• Represent the company at educational fairs, exhibitions, and community events.
• Execute branding activities including banners, stalls, promotional campaigns, roadshows, and local marketing initiatives.
• Coordinate with school and college authorities to schedule seminars, workshops, and promotional activities.
• Collect and maintain student databases and institutional contacts for future business opportunities.
• Work closely with the Admissions and Sales teams to ensure timely follow-up and conversion of generated leads.
• Identify new business opportunities and partnerships to expand the company's presence in the assigned territory.
• Build and maintain strong relationships with educational institutions, clients, and business partners.
• Achieve monthly targets for lead generation, institutional tie-ups, marketing activities, and business development.
• Submit daily visit reports, activity reports, and monthly performance updates to the reporting manager.