Group Product Manager (Dermatology)

Eris; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

A leading pharmaceutical company based in Mumbai is seeking a candidate to manage brand development strategies and marketing efforts. The role involves analyzing competitor landscapes, developing promotional campaigns, liaising with production for stock availability, and maintaining compliance with regulatory standards. The ideal candidate should have experience in marketing and brand management, driving strategies to enhance product penetration in the market. This position offers an opportunity to play a critical role in the company's growth.

Qualifications

• Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
• Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
• Data Analysis and Data Mining leading to facilitating marketing decisions
• Preparation of marketing mix
• Development of Brand positioning/ Product differentiation techniques
• Managing Brand life cycle
• Usage of analytical tools to identify problems and make decisions
• Customer Segmentation & targeting
• Design & Development of Promotional inputs
• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.
• Development/ Usage of communication strategy & tools
• Train the field force in using these in-clinic communication drivers
• Explore/ Identify potential market segments & new frontiers
• Leverage new business opportunities/ business alliances
• Saliency based input planning
• Travel to locations to oversee implementation of marketing programs
• Maximize Gross Margins & contribution from the assigned portfolio
• Tactical interventions including line extensions for maximizing profits
• Ensuring Compliance with Organizational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.

Responsibilities

• Scanning the competitor landscape to identify opportunities for new product launches.
• Development of brand positioning and differentiation techniques.
• Development of marketing strategies and promotional campaigns.
• Direct marketing activities to opportunistic market segments.
• Liaison with production to ensure availability of stocks.
• Developing customer relations activities.
• Driving implementation through the sales team.
• Review of financial budgets and return on investments.
• Ensuring compliance with organizational policies and regulations.
• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.
• Development/ Usage of communication strategy & tools
• Train the field force in using these in-clinic communication drivers
• Explore/ Identify potential market segments & new frontiers
• Leverage new business opportunities/ business alliances
• Saliency based input planning
• Travel to locations to oversee implementation of marketing programs
• Maximize Gross Margins & contribution from the assigned portfolio
• Tactical interventions including line extensions for maximizing profits
• Ensuring Compliance with Organizational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.

Job description

Job description

Key Deliverables of the Job

1. Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions

• Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
• Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
• Data Analysis and Data Mining leading to facilitating marketing decisions

2. Development of Brand Development Strategy

• Preparation of marketing mix
• Development of Brand positioning/ Product differentiation techniques
• Managing Brand life cycle

3. Development of marketing activities and product promotional campaigns (marketing programs)

• Usage of analytical tools to identify problems and make decisions
• Customer Segmentation & targeting
• Design & Development of Promotional inputs
• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.

4. Development of brand positioning, communication strategies and promotional tools & inputs

• Development/ Usage of communication strategy & tools
• Train the field force in using these in-clinic communication drivers

5. Direct marketing and promotional activities to most opportunistic market segments to maximize penetration

• Explore/ Identify potential market segments & new frontiers
• Leverage new business opportunities/ business alliances
• Saliency based input planning

6. Liaison with production & supply chain department to ensure availability of stocks as per billing plans

7. Developing Customer Relation Activities in influencing decision-makers / influencers

• Key customer Development (CRM activities)
• Interaction & Negotiation with customers directly through customer visits

8. Driving implementation through the sales team

• Training of sales force for implementation of promotional strategy, USPs etc
• Review on effectiveness of strategies, tools etc
• Feedback from internal customers (employees, line managers etc.)
• Interaction with colleagues (phone calls, personal interaction, meetings etc)
• Travel to locations to oversee implementation of marketing programs

9. Review of financial budgets, return on investments etc.

• Maximize Gross Margins & contribution from the assigned portfolio
• Tactical interventions including line extensions for maximizing profits

10. Ensuring Compliance with Organizational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.