Business Development Manager

Dentsu India; Gurugram District; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

A leading digital marketing firm in Gurugram, India, is seeking a Sales Executive with 5–8 years of B2B SaaS sales experience, particularly in AdTech or Marketing Analytics. This role involves identifying decision-makers, leading consultative sales processes, and simplifying complex concepts into business narratives. Strong communication and analytical skills are essential, as is an understanding of Marketing Mix Modeling and privacy landscapes. Competitive compensation offered.

Qualifications

• 5–8 years of experience in B2B SaaS sales, particularly in AdTech, MarTech, or Marketing Analytics.
• Strong understanding of Marketing Mix Modeling (MMM) and the evolving privacy landscape.
• Exceptional ability to present technical data products to non‑technical executives.

Responsibilities

• Identify and engage with decision‑makers managing significant marketing budgets.
• Lead discovery sessions to understand a prospect's measurement stack and identify gaps.
• Simplify complex econometric concepts into compelling business narratives.
• Manage the full sales cycle from outreach to contract negotiation and closing.
• Collaborate with Data Science and Product teams for solution feasibility.

Skills

B2B SaaS sales

Marketing measurement

Consultative Selling

Communication skills

Analytical Mindset

Job description

Job Description:

Key Responsibilities

• Strategic Prospecting: Identify and engage with decision‑makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross‑channel marketing budgets.
• Consultative Selling: Lead deep‑dive discovery sessions to understand a prospect's current measurement stack (MTA, Last‑Click, etc.) and identify gaps that our offering can solve.
• Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the "why" behind measurement, automation & data driven decision making.
• Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
• Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.

Required Experience & Skills

• Experience: 5–8 years of experience in B2B SaaS sales, specifically within AdTech, MarTech, or Marketing Analytics.
• Domain Knowledge: Strong understanding of Marketing measurement, Marketing Mix Modeling (MMM), brand strategy, and the evolving privacy landscape.
• Communication: Exceptional ability to present technical data products to non‑technical executives.
• Analytical Mindset: Comfortable discussing R² values, p‑values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.