Business Development Manager

Percept Ltd; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Percept Ltd is seeking a Business Development Manager to lead and scale the Digital & Social Media Marketing business. The successful candidate will have complete ownership of revenue, client acquisition, and campaign excellence.

The role requires 6–10 years of experience in digital marketing, exceptional leadership skills, and the ability to drive performance and profitability. Join us to maximize business opportunities and lead high-performing teams.

Qualifications

• 6–10 years in Digital / Social Media / Performance Marketing.
• Strong client-facing, analytical, communication and leadership skills.
• Proven ability to lead and motivate high functioning teams.

Responsibilities

• Drive revenue through new business, upselling, and client retention.
• Lead high-impact pitches, proposals, and closures.
• Own social, performance marketing, influencer & content strategy.

Skills

Digital Marketing Strategy

Social Media Marketing

Business Development

Revenue Growth

Client Acquisition

Analytics (Google Analytics, Meta Business Suite)

Performance Marketing

Cross-Functional Collaboration

Team Leadership

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM

Job description

Business Development Manager – Digital Marketing

Experience: 6–10 years

Role Overview

The Business Development Manager will lead and scale the Digital & Social Media Marketing business with complete ownership of revenue, new client acquisition, campaign excellence, and team leadership. The role requires a strong blend of business development, digital strategy, and performance-driven execution. Collaborate across teams and group companies to maximize synergies and business opportunities. The role requires strong hands‑on knowledge of digital marketing along with the ability to pitch, close deals, and support account growth and profitability.

Key Responsibilities

• Drive revenue through new business, upselling, and client retention
• Lead high‑impact pitches, proposals, and closures
• Generate leads and drive new client acquisition
• Own digital, social, performance marketing, influencer & content strategy
• Oversee integrated campaigns across Meta, Google, LinkedIn, YouTube
• Manage budgets, margins, vendors, invoicing, and collections
• Hire, lead, and scale high‑performing digital teams
• Collaborate with other teams / group companies to maximize cross‑business opportunities

Mandatory Skills

Digital Marketing Strategy, Social Media Marketing, Business Development, Revenue Growth, P&L Ownership, Client Acquisition, Pitching & Proposal Development, Performance Marketing, Paid Media (Meta Ads, Google Ads, LinkedIn Ads), Influencer Marketing, Content Strategy, Brand Strategy, SEO, Analytics (Google Analytics, Meta Business Suite), CRM, Campaign Management, Team Leadership, Budgeting & Profitability, Cross‑Functional Collaboration, Group Synergies

Ideal Candidate

• 6–10 years in Digital / Social Media / Performance Marketing
• Proven experience in scaling accounts and closing mid‑size and large digital mandates and handling the accounts
• Strong client-facing, analytical, communication and leadership skills
• Proven ability to lead and motivate high performing teams