Business Development Manager

Valueleaf Services (India) Pvt. Ltd.; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Valueleaf Services (India) Pvt. Ltd. is seeking a Business Development Manager to drive new client acquisition and revenue growth in its digital performance marketing practice.

The role focuses on B2B sales, engaging senior decision-makers, and building long-term client relationships across BFSI, Healthcare, OTT/Media & Entertainment, Fintech, and other digital-first brands. The candidate will own the full sales cycle, develop targeted campaigns, and collaborate with internal teams to craft

Qualifications

• 3-7 years of experience in B2B sales and business development.
• Experience in digital/performance marketing or ad-tech is preferred.
• Strong communication, negotiation, and client management skills.
• Proven ability to engage senior decision-makers and close deals.

Responsibilities

• Identify and develop new business opportunities across target industries and accounts.
• Build a healthy pipeline through cold outreach, LinkedIn, email, referrals, networking, industry events and existing relationships.
• Own the complete sales cycle from prospecting to closure.
• Present performance marketing solutions and commercial proposals.
• Negotiate commercials and close new accounts while maintaining margins.
• Develop relationships with decision-makers across Marketing, Digital, Growth, Acquisition, Product and Business teams.

Skills

Business Development

Sales

B2B sales

Digital Marketing

Lead generation

Tools

CRM

Job description

Industry: Digital Marketing / Performance Marketing / Advertising

Function: Business Development / Sales

About the Role

We are looking for a Business Development Manager to drive new client acquisition and revenue growth for our performance marketing business.

The ideal candidate will have strong experience in B2B business development within a digital/performance marketing agency, media agency, ad-tech company or related environment, with the ability to engage senior decision-makers and convert business opportunities into long-term client relationships.

You will be responsible for identifying prospective clients, building a strong sales pipeline, understanding their business and marketing objectives, presenting relevant performance marketing solutions, negotiating commercials and closing deals.

Our key client categories include BFSI, Healthcare, OTT/Media & Entertainment, Fintech, Consumer Internet, E-commerce and other digital-first businesses.

Key Responsibilities

1. New Business Development

• Identify and develop new business opportunities across target industries and accounts.
• Build a healthy pipeline through cold outreach, LinkedIn, email, referrals, networking, industry events and existing relationships.
• Research prospective companies, understand their business objectives and identify opportunities where performance marketing can drive measurable growth.
• Develop relationships with decision-makers across Marketing, Digital, Growth, Acquisition, Product and Business teams.
• Own the complete sales cycle from prospecting and lead generation to discovery, proposal, negotiation and closure.
• Conduct discovery meetings to understand client objectives, acquisition challenges, budgets, KPIs and decision-making processes.
• Work with internal performance marketing, strategy, creative and analytics teams to develop relevant solutions and proposals.
• Present performance marketing strategies, case studies, media plans and commercial proposals to prospective clients.
• Negotiate commercials and close new accounts while maintaining healthy business margins.
• Develop a strong understanding of performance marketing solutions including lead generation, customer acquisition, paid media, Google Ads, Meta, programmatic, affiliate marketing, remarketing and full-funnel acquisition.
• Understand business metrics such as CPL, CPA, CAC, ROAS, conversion rate, lead quality and customer acquisition.
• Be comfortable discussing performance marketing with senior marketing and business stakeholders.
• Build deeper expertise in verticals such as BFSI, Healthcare, OTT and other high-growth digital businesses.

4. Relationship Management & Account Growth

• Build strong, long-term relationships with clients and key stakeholders.
• Identify opportunities for upselling, cross-selling and increasing account value.
• Work closely with the account management and delivery teams to ensure a smooth transition after closure.
• Stay connected with clients to identify upcoming campaigns, budgets and business requirements.
• Maintain accurate records of leads, opportunities, proposals, follow-ups and closures in CRM.
• Track key sales metrics including pipeline value, conversion rates, revenue and sales cycle.
• Provide regular updates and forecasts to the management team.
• Consistently work towards monthly, quarterly and annual revenue targets.

What We're Looking For

• 3-7 years of experience in Business Development / Sales, preferably within a digital marketing, performance marketing, media, advertising, ad-tech or mar-tech company.
• Proven experience in B2B client acquisition and closing new business.
• Strong understanding of digital marketing and performance marketing.
• Experience selling to BFSI, Healthcare, OTT, Media & Entertainment, Fintech, E-commerce or other enterprise/digital-first brands will be an advantage.
• Existing relationships with marketing, digital, growth or acquisition decision-makers will be a strong plus.
• Excellent communication, presentation and negotiation skills.
• Strong commercial understanding and ability to articulate business value rather than simply sell services.
• Ability to independently prospect, create opportunities and drive deals to closure.
• Strong follow-up discipline and pipeline management skills.
• Comfortable working with senior stakeholders and presenting to CXO/VP/Director-level audiences.
• Self-driven, target-oriented and comfortable working in a fast-paced environment.

Preferred Background

Candidates from the following backgrounds are particularly encouraged to apply:

Performance Marketing Agencies | Digital Marketing Agencies | Media Agencies | Ad-Tech | Mar-Tech | Programmatic | Affiliate Networks | Digital Advertising | SaaS / Marketing Technology

Candidates with an existing network across Banks, NBFCs, Insurance, Fintech, Healthcare, OTT/Media and Consumer Internet companies will have an added advantage.

Key Performance Indicators (KPIs)

Your success in this role will be measured through:

• New business revenue generated
• Number and quality of qualified opportunities
• Pipeline value and velocityNew clients acquired
• Conversion from opportunity to closure
• Existing account expansion / cross-sell
• Client retention and quality of business