Business Development Manager (originator) (35)

Dentsu Media India Private Limited; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Carat, part of Dentsu India, is seeking a Business Development Manager focused on Marketing impact measurement and Advanced Marketing Intelligence in Gurugram. You will bridge complex data science with C-suite objectives, guiding brands through post-cookie strategies and optimizing large ad spends.

You will engage CMOs and Heads of Analytics, lead discovery on measurement stacks, and articulate econometric concepts in business terms.

Qualifications

• 5-8 years of B2B SaaS sales experience in AdTech/MarTech/Marketing Analytics
• Strong knowledge of marketing measurement (MMM) and privacy landscape
• Ability to present technical data products to non-technical executives
• Comfort discussing R^2, p-values, and Bayesian frameworks to explain growth impact

Responsibilities

• Strategic Prospecting: engage with CMOs and heads of analytics responsible for large cross-channel budgets
• Consultative Selling: lead discovery sessions to map prospect measurement stacks and gaps
• Product Evangelism: simplify econometric concepts into business narratives for decision makers
• Full Sales Cycle Management: own outreach, scoping, negotiation, and closing
• Collaboration: work with Data Science and Product teams for feasibility and roadmap feedback

Skills

B2B SaaS sales

AdTech/MarTech

Marketing analytics

Executive communication

Job description

As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence, you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative, high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives, helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends, get intelligence about their place in the market, identify audiences and execute strategic & tactical campaigns.

Job Description: Key Responsibilities

• Strategic Prospecting: Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross-channel marketing budgets.
• Consultative Selling: Lead deep-dive discovery sessions to understand a prospect's current measurement stack (MTA, Last-Click, etc.) and identify gaps that our offering can solve.
• Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the "why" behind measurement, automation & data driven decision making.
• Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
• Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.

Required Experience & Skills

• Experience 5-8 years of experience in B2B SaaS sales, specifically within AdTech, MarTech, or Marketing Analytics.
• Domain Knowledge - Strong understanding of Marketing measurement, Marketing Mix Modeling (MMM), brand strategy, and the evolving privacy landscape.
• Communication -Exceptional ability to present technical data products to non-technical executives.
• Analytical Mindset - Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.

Job Details

• Location: Gurugram
• Brand: Carat
• Time Type: Full time
• Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.