Business Development Manager

Next Education India; Faridabad, Gurugram District; On-site; INR 450,000 - 750,000; Full time

Job summary

Next Education India is seeking a dynamic Business Development Manager for School Sales to drive growth across assigned territories. This field-based role focuses on selling educational books, ERP, LMS, and EdTech solutions to schools and institutions, building relationships with principals and decision-makers.

You will lead product demonstrations, generate leads, manage the full sales cycle, and meet monthly and yearly targets.

Qualifications

• 1–5 years of field sales or institutional sales experience.
• Exposure to educational books, EdTech, ERP, LMS is preferred.
• MBA in Marketing or Sales is a plus.
• Bachelor's degree mandatory.

Responsibilities

• Identify and generate new business opportunities across assigned school territories.
• Conduct regular field visits to Principals, Directors, and academic coordinators.
• Promote and demonstrate educational books, ERP, LMS, and EdTech solutions.
• Generate leads via cold calling, referrals, networking and field activities.
• Manage full sales cycle from lead to closing and ensure customer follow-up.
• Maintain CRM with pipelines and activity reports.

Skills

B2B sales

Field sales

Lead generation

Negotiation

Presentation skills

Territory management

Customer relationship management

Education

Bachelor's degree

MBA in Marketing/Sales preferred

Tools

ERP

LMS

CRM

EdTech software

Job description

Business Development Manager School Sales (Books & EdTech)

Company: Next Education

Department: Sales & Business Development

Employment Type: Full-Time | Permanent

Education: Bachelor's Degree (MBA in Marketing/Sales preferred)

Job Overview

Next Education is looking for dynamic, result-oriented and target-driven Business Development Managers to drive institutional sales and business growth across assigned territories.

The role involves promoting educational books, digital learning solutions, ERP, LMS, assessment platforms and school management software to schools and educational institutions.

The ideal candidate should have strong B2B sales experience, excellent communication and negotiation skills, and the ability to build long-term relationships with school decision-makers.

This is a field-based sales role involving extensive school visits, product presentations, demonstrations, lead generation and business development.

Key Responsibilities

• Identify and generate new business opportunities across assigned school territories.
• Conduct regular field visits and meet Principals, Directors, School Management, HODs and Academic Coordinators.
• Promote and demonstrate educational books, ERP, LMS, digital learning platforms and EdTech solutions.
• Generate leads through cold calling, referrals, networking and field activities.
• Understand school requirements and recommend appropriate products and solutions.
• Manage the complete sales cycle, including lead generation, follow-ups, negotiations and deal closures.
• Build and maintain strong relationships with schools and key stakeholders.
• Achieve monthly, quarterly and annual sales targets.
• Maintain sales pipelines, customer databases and activity reports in CRM.
• Coordinate with internal teams for quotations, deliveries, implementation and customer support.
• Monitor competitor activities, market trends and customer feedback.
• Drive customer retention, repeat business, referrals and payment collections.

Required Skills

• Strong B2B Sales and Business Development skills.
• Excellent communication, presentation and negotiation abilities.
• Experience in institutional sales and client relationship management.
• Ability to conduct effective product presentations and demonstrations.
• Strong lead generation, follow-up and deal-closing capabilities.
• Target-oriented and result-driven approach.
• Good planning, time management and territory management skills.
• Ability to work independently in a field sales environment.

Experience & Qualifications

• 1 - 5 years of experience in Field Sales, Business Development or Institutional Sales.
• Experience in selling educational books, EdTech products, ERP, LMS, SaaS or school management software is preferred.
• Prior experience working with schools or educational institutions will be an added advantage.
• Bachelor's degree in any discipline is mandatory.
• MBA in Marketing or Sales will be preferred.

Travel Requirements

• Willingness to travel extensively within the assigned territory.
• Valid driving licence is mandatory.
• Own two-wheeler or four-wheeler is preferred.

Key Performance Indicators (KPIs)

• Number of school visits and product demonstrations.
• Qualified leads generated.
• Lead conversion and closure ratio.
• Number of new schools acquired.
• Sales revenue against assigned targets.
• Payment collection performance.
• Customer retention and repeat business.

Why Join Next Education?

• Opportunity to work in the growing Education and EdTech industry.
• Exposure to educational publishing and innovative digital learning solutions.
• Opportunity to build relationships with leading educational institutions.
• Career growth in Sales and Business Development.

Join Next Education and be part of transforming the education landscape through books and technology!