Sales Manager

Drishti IAS; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Drishti IAS in Dadri (Uttar Pradesh) seeks a Sales Manager to lead our Business Development team in the EdTech/B2C space. You will drive revenue, shape sales strategy, and collaborate with Marketing, Product, and Academic teams to improve lead quality and student value.

The ideal candidate has 3–4 years of sales/BD experience, a Bachelor’s degree (MBA/PGDM preferred), proven team leadership, strong CRM and data skills, and excellent negotiation and communication abilities.

Qualifications

• 3–4 years of progressive sales/BD experience (EdTech/B2C).
• Proven track record in leading high-performing teams.
• Strong business acumen and data-driven decision-making skills.
• Proficient in CRM tools, Excel/Sheets, and performance tracking.
• Excellent communication and negotiation skills.
• Bachelor’s degree required; MBA/PGDM preferred.

Responsibilities

• Define and monitor monthly/quarterly sales targets and revenue goals.
• Build end-to-end sales plans to maximize conversions, renewals, and upselling.
• Lead, coach, and develop a team of BDEs.
• Optimize lead management and CRM hygiene using tools.
• Collaborate with Marketing, Product, and Academic teams.
• Provide regular performance reviews and feedback.
• Create performance dashboards and insights for leadership.

Skills

CRM proficiency

Leadership

Data-driven decisions

Negotiation

Communication

Education

Bachelor's degree

MBA/PGDM preferred

Tools

LeadSquared

Job description

Job Purpose

We are looking for a high-performing and growth-oriented Sales Manager to lead a Business Development Team. In this pivotal role, you will be responsible for driving revenue, managing a team of BDEs, formulating sales strategies, and collaborating with cross-functional teams to unlock growth opportunities. This leadership role demands strong analytical thinking, team mentorship capabilities, and deep understanding of sales in the EdTech or B2C ecosystem.

Primary Job Responsibilities

• Sales & Revenue Strategy
• Define, execute, and monitor monthly/quarterly sales targets and revenue goals for the team.
• Build and own end-to-end sales plans to maximize conversions, renewals, and upselling opportunities.
• Analyze market trends, student needs, and competitor activity to refine sales approaches.
• Team Management & Development
• Lead, coach, and inspire a team of Business Development Executives (BDEs) to meet individual and team targets.
• Identify training needs and collaborate with L&D teams to build capabilities.
• Conduct regular performance reviews, provide feedback, and cultivate a high-performance culture.
• Process & Pipeline Management
• Optimize lead management workflows to improve response time, follow-ups, and closure rates.
• Ensure accurate forecasting, lead tracking, and CRM hygiene using tools like LeadSquared or similar.
• Identify operational inefficiencies and implement improvements using data and feedback loops.
• Cross-functional Collaboration
• Work closely with Marketing, Product, and Academic teams to improve lead quality, refine messaging, and enhance student value propositions.
• Partner with the Training Team to align onboarding and skill development with performance needs.
• Product Thinking & Customer Voice
• Represent the voice of the student and sales team in product development discussions.
• Provide feedback to improve pricing, features, and value communication based on real-time sales insights.
• Reporting & Insights
• Create and present performance dashboards, conversion trends, and insights to leadership.
• Maintain daily/weekly sales MIS to align efforts with company goals.

Specific Knowledge & Skills

• 3–4 years of progressive experience in sales/business development (preferably EdTech/B2C).
• Proven track record of leading high-performing teams and achieving revenue targets.
• Strong business acumen, people management, and data-driven decision-making skills.
• Proficiency with CRM tools, Excel/Google Sheets, and performance tracking systems.
• Excellent communication, negotiation, and interpersonal skills.
• Bachelor’s degree required; MBA/PGDM preferred.

Major KRAs (SMART)

• Drive monthly and quarterly sales and revenue targets.
• Lead and develop a high-performing BDE team.
• Ensure efficient lead management and CRM hygiene.
• Optimize sales processes to increase conversion rates.
• Collaborate cross-functionally to improve lead quality and student value.
• Deliver accurate sales reporting and performance insights.
• Represent customer voice in product and pricing decisions.

Qualifications & Experience

• Minimum Qualification: Graduation
• Preferred Qualification: MBA/PGDM
• Minimum Experience: 3–4 Years