Business Development Manager

K12 Techno Services; Dindigul; On-site; INR 600,000 - 900,000; Full time

Job summary

K12 Techno Services in India is seeking a target-driven Business Development Manager to lead admissions sales, generate leads, and manage field activities. You will guide a team of 15 BDAs and ensure revenue targets are met through counselling, follow-ups, and effective campaigns.

The role requires strong sales, leadership, and communication skills, with willingness to travel for local events and outreach. 6 days work week is typical in this space with emphasis on performance metrics.

Qualifications

• Graduation is required.
• Experience in admissions sales or field sales preferred.
• Prior team-handling experience is desirable.

Responsibilities

• Lead and manage a team of 15 BDAs to achieve monthly admission and sales targets.
• Drive admission sales through lead generation, follow-ups, counselling and conversion.
• Plan and execute apartment/community events and school outreach activities to generate leads.
• Organize marketing events, campaigns, exhibitions and promotions to boost admissions.
• Monitor team performance, lead conversions and sales pipeline.
• Coordinate with marketing for lead-generation campaigns and timely follow-ups.

Skills

Sales leadership

Admissions sales

Team management

Field sales

Communication

Education

Any Graduation degree

Job description

Business Development Manager Admissions Sales

Job Summary: We are looking for an experienced and target-oriented Business Development Manager to drive admissions sales, lead generation, marketing activities, and field-level events. The role involves managing a team of 15 BDA executives and ensuring achievement of admission and revenue targets.

Key Responsibilities:

• Lead and manage a team of 15 Business Development Associates (BDAs) to achieve monthly admission and sales targets.
• Drive admission sales through lead generation, follow-ups, counselling, and conversion.
• Plan and execute apartment/community events, school outreach activities, and other promotional events to generate admission leads.
• Organize and manage marketing events, campaigns, exhibitions, and promotional activities to increase brand visibility and admissions.
• Identify new business opportunities and potential customer segments in the assigned territory.
• Monitor daily team performance, lead conversion, follow-ups, and sales pipeline.
• Set individual targets for BDAs and track their performance against assigned goals.
• Conduct regular team meetings, provide sales guidance, and motivate the team to achieve targets.
• Coordinate with the marketing team to plan and execute lead-generation campaigns.
• Ensure effective utilization and timely follow-up of leads generated through events, digital campaigns, references, and field activities.
• Analyze sales reports and market trends to identify opportunities for improving admission conversions.
• Build and maintain strong relationships with parents, apartment associations, community groups, and other potential customer networks.
• Ensure proper execution of admission campaigns and promotional activities within the assigned area.
• Prepare and share regular reports on team performance, lead generation, conversions, and event outcomes with management.

Key Skills & Competencies:

• Strong sales and business development skills.
• Experience in admissions sales, education sales, or field sales is preferred.
• Proven experience in team handling and target management.
• Strong communication, negotiation, and convincing skills.
• Ability to plan and execute apartment events and marketing activities.
• Good leadership and people-management skills.
• Strong analytical and problem-solving abilities.
• Target-oriented with a proactive approach.
• Willingness to travel locally for events and field activities.

Team Size:

15 BDA Executives

Preferred Experience:

3–6 years in Business Development / Sales / Admissions / Field Sales, with prior team-handling experience. Role - Business Development Manager Handling 1 Branch Managing the team of 5 - 10 People Ensuring Admission, No of Orchid Branches Taking Care of all BTL Activities Setting Tie up with Pre School & tutors Analyse Marketing Needs and Opportunities Develop Field Marketing Plans Coordinate Marketing and Sales Teams Assess Campaign Results. Plan and Host Events Present Marketing Reports. Ensure the target revenue is Achieved Educational Qualification: Any Graduation degree Working Days: 6 days work week (Saturday & Sunday - Mandatory)