Business Development Manager

IMSTP Educational Services Private Limited; Coimbatore District; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading educational consultancy in Coimbatore is seeking a Business Development Executive to identify partnerships, promote study abroad services, and provide student counselling. The ideal candidate will possess excellent communication skills and knowledge of international education systems. This role offers opportunities to drive marketing efforts and enhance brand visibility.

Qualifications

• Strong communication and interpersonal skills.
• Experience in study abroad or education marketing preferred.
• Ability to counsel students and parents on overseas options.
• Knowledge of international education systems and admission procedures.

Responsibilities

• Identify and establish partnerships with international institutions.
• Promote study abroad services to schools and colleges.
• Develop strategies to generate leads and convert inquiries into admissions.
• Provide one-on-one counselling to students regarding overseas education options.
• Assist students with the application process from documentation to visa processing.

Skills

Excellent communication and interpersonal skills

Strong marketing and negotiation abilities

Counselling expertise with a student-centric approach

Knowledge of international education systems and admission procedures

Self-motivated and able to work independently

Proficiency in MS Office, CRM tools, and digital marketing basics

Tools

MS Office

CRM software

Digital marketing tools

Job description

Business Development Responsibilities

• Identify and establish partnerships with international institutions, colleges, and universities.
• Actively promote our study abroad services to schools, colleges, and educational institutions in and around Coimbatore and other regions.
• Develop and execute business development strategies to generate leads and convert inquiries into admissions.
• Build and maintain strong B2B and B2C relationships to enhance brand visibility and reach.

Marketing & Branding

• Design and implement branding and marketing strategies to position the company as a trusted study abroad consultant.
• Create content for marketing materials – brochures, social media, email campaigns, presentations, etc.
• Represent the company at education fairs, seminars, webinars, and institutional tie‑up events.
• Drive online and offline campaigns for lead generation and engagement.

Student Counselling

• Provide one‑on‑one counselling to students and parents regarding overseas education options, country comparisons, and admission processes.
• Advise on course selections, universities, eligibility criteria, application timelines, and visa procedures.
• Guide students on career pathways and long‑term opportunities in countries like USA, UK, Canada, Australia, Europe, etc.
• Keep updated with changing education trends, visa regulations, and scholarship opportunities.

Operations & Process Handling

• Assist students with the end‑to‑end application process: from documentation, SOP drafting, application submission to visa processing.
• Coordinate with university representatives and admission officers for smooth processing.
• Maintain accurate records of student inquiries, follow‑ups, conversions, and feedback.
• Stay current with updates in the international education sector.
• Participate in training provided by partner institutions or organizations.
• Provide insights and suggestions to the management for scaling up the vertical effectively.

Key Skills Required

• Excellent communication and interpersonal skills
• Strong marketing and negotiation abilities
• Counselling expertise with a student‑centric approach
• Knowledge of international education systems and admission procedures
• Self‑motivated and able to work independently
• Proficiency in MS Office, CRM tools, and digital marketing basics