Business Development Manager

K12 Techno Services; Chennai Metropolitan Area; On-site; INR 400,000 - 700,000; Full time

Job summary

K12 Techno Services Pvt. Ltd. is seeking a Business Development Manager (School Marketing) in Chennai to lead a field sales team, oversee branch operations, and drive enrolments for ORCHIDS.

The role focuses on marketing strategy, partnerships with preschools and tutoring centers, and event-led lead generation. The candidate should have a graduate or master’s degree with 1–4 years of relevant experience, strong communication, and an extrovert, target-driven mindset.

Qualifications

• Graduate or master's degree required.
• 1–4 years of experience in sales/marketing.
• On-site role in Chennai with 6-day work weeks and local travel as needed.

Responsibilities

• Lead and guide a field sales team of 15-25 members to meet admission targets.
• Oversee daily operations to drive enrolment and expand ORCHIDS' presence in the market.
• Develop and execute Below-The-Line (BTL) marketing activities to enhance brand visibility.
• Establish and maintain partnerships with preschools and tutoring centers to support enrolment goals.
• Organize and host events to connect with potential leads and achieve targets.
• Evaluate campaign effectiveness and prepare marketing reports to inform strategies.

Skills

Team management

Branch operations

Marketing strategy

Partnership development

Event planning

Performance analysis

Communication skills

Extrovert demeanor

Education

Graduate/Master's degree

Job description

Job Title: Business Development Manager(School Marketing)

Location: Chennai

Branch: Vandalur

Qualification: Graduate/Masters

Experience: 1 - 4 years

About Us:

K12 Techno Services Pvt. Ltd. is a leading education service provider in India, offering a dynamic suite of academic support, services and solutions to schools. The education sector has extensively evolved in the last decade.

Hence, the academic needs of students and parents have also grown consequently. The upgraded teaching methodologies, blended with effective use of technology has been the main idea behind K12 i.e. to pave the way for a global approach towards education. K12 with its band of services, facilitate schools to leverage on its strength.

About School:

ORCHIDS is one of India's leading K12 school networks, with 150 schools across 20+ cities, 1 lakh+ students, and 8,000+ educators.

Key Responsibilities:

• Team Management: Lead and guide a field sales team of 15-25 members to ensure high performance and meet admission targets.
• Branch Operations: Oversee daily operations to drive enrolment and expand ORCHIDS' presence in the market.
• Marketing Strategy: Develop and execute Below-The-Line (BTL) marketing activities to enhance brand visibility and engagement.
• Partnership Development: Establish and maintain strategic partnerships with preschools and tutoring centers to support enrolment goals.
• Event Planning: Organize and host events to connect with potential leads and achieve targets.
• Performance Analysis and Reporting: Evaluate campaign effectiveness and prepare marketing reports to ensure targets are met and inform future strategies.

Preferred Candidate Profile:

• Prior experience in sales, marketing, or customer relations is a plus, but not mandatory.
• Extrovert personality with the ability to build rapport easily.
• Strong communication skills to articulate school values convincingly.
• Excellent convincing skills to inspire confidence in the schools vision.
• Energetic and target-driven mindset.

Details:

• Work Mode: Onsite (Work from School Branch).
• Working Days: 6 days per week (with 1 rotational day off)
• Competitive salary + Performance based incentives.