Business Development Manager

Eye Gear; Chennai District; On-site; INR 400,000 - 700,000; Full time

Job summary

Eye Gear is seeking a dynamic marketing professional to expand the hospital network across ophthalmology-related segments in Chennai. The role focuses on promoting the brand, engaging doctors, and driving new business through events and partnerships.

The candidate should travel across locations, conduct market research, and coordinate with agencies to position advertisements and campaigns effectively. Strong communication and reporting skills are essential.

Qualifications

• Decision-making ability is required.
• Good exposure to doctors is essential.
• Exposure to ophthalmology segment is an added advantage or from optical industry background.
• Must be flexible to travel across assigned locations.
• Strong skills in market research and analysis are expected.
• Ability to lead a team and coordinate efforts.

Responsibilities

• Promote Eye Gear brand within hospital networks and clinics.
• Liaise with advertising agencies and rollout departments for advertising materials.
• Organize and sponsor medical camps, CME programmes, conferences and exhibitions.
• Meet doctors, update on value propositions and address queries.
• Map markets, gather data, and prepare periodic reports for management.
• Develop and implement new business initiatives and maximize doctor satisfaction.

Skills

Decision making

Doctor exposure

Ophthalmology exposure

Travel ready

Market research

Team management

Job description

Job Description

To get business done in the hospital network by value proposition and brand promotion. Participation in Medical camps, CME programmes, Conferences, Exhibitions, promotional activities, etc. Liaising with advertising agencies or Roll out departments for positioning advertisements / flexies / back drop, hoardings, etc. Exploring and participating in events that would promote business. Participating and sponsoring National or International Seminars related to the business activity thus getting new business relationship. Organizing meetings with doctors and maintaining data bank. Briefing doctors about the value proposition and answering their queries. Updating and approaching referrals. Working on new business initiatives by exploring the market. Establishing tie-ups with potential nursing homes / clinics / hospitals to maximize business. Ensuring maximum doctor satisfaction, Understanding the doctors’ requirements and customizing services accordingly. Observing new marketing strategies from time to time. Market mapping and understanding the market for planning and meeting new doctors. Developing communication skills and adopting the same when meeting doctors. Daily observing new counter performance and reporting to the Management. Maintaining and sending reports to the Management periodically and incidentally.

Job Specification

• Should have decision making ability
• Having a good doctor’s exposure.
• Exposure in ophthalmology segment is an added advantage or from optical industry
• background.
• Should be flexible in travelling across locations assigned.
• Good exposure in market Research & Analysis.
• Team Handling ability