Business Development Executive

Progenesis IVF Fertility Center; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Progenesis IVF Fertility Center is seeking a marketing professional to plan and execute monthly campaigns for assigned centres in Pune and surrounding areas. You will identify local BTL opportunities, build partnerships with women’s groups, diagnostic centers, and pharmacists, and ensure activations meet defined objectives.

You will maintain high execution quality, monitor performance metrics such as footfall and lead-to-walk-in ratios, and negotiate local printing costs while ensuring

Qualifications

• Bachelor’s degree in Marketing, or related field.
• 3–5 years of marketing experience, healthcare preferred.
• Analytical mindset with data-driven decisions.
• Strong communication and team coordination skills.
• Ability to handle multiple campaigns with high attention to detail.

Responsibilities

• Plan and execute monthly marketing camps for assigned centres.
• Identify local BTL opportunities and develop local partnerships (women’s groups, diagnostic centers, pharmacist).
• Ensure every activation has defined objectives and outputs.
• Maintain execution quality and timeline discipline.
• Monitor monthly footfall trends, lead-to-walk-in ratio, camp performance.
• Negotiate rates for printing and local execution.
• Compare local vs HQ rates where applicable.
• Ensure cost transparency.

Skills

Analytical mindset

Data-driven decision making

Communication skills

Team coordination

Multitasking

Education

Bachelor's degree in Marketing or related field

Job description

• Plan and execute monthly marketing camps for assigned centres
• Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)
• Ensure every activation has defined objectives and expected output.
• Maintain execution quality and timeline discipline
• Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance
• Negotiate rates for printing and local execution
• Compare local vs HQ rates where applicable
• Ensure cost transparency.

Qualifications:

• Bachelor’s degree in Marketing, or related field.
• 3–5 years of marketing experience, healthcare preferred
• Analytical mindset with the ability to make data-driven decisions.
• Strong communication and team coordination skills.
• Ability to handle multiple campaigns and priorities with high attention to detail