Admission Counsellor

Pallavi Boduppal Educational Society; Telangana; On-site; INR 200,000 - 350,000; Full time

Job summary

Pallavi Boduppal Educational Society's International School is seeking an Admission Counsellor to manage inquiries, counsel parents, and coordinate admissions with school staff. The role includes campus tours, lead tracking, and ensuring a smooth enrollment process while upholding professional, customer-focused communication with families.

The successful candidate will explain curricula options (CBSE/CAIE/IB or other offerings), coordinate assessments, and collaborate with principals,

Job description

Roles & Responsibilities Admission Counsellor

International School

1. Admission Enquiry Management

• Handle all admission enquiries received through phone calls, walk-ins, website, social media, email, and referrals.
• Understand the parent’s requirements, including the child’s age, grade, curriculum preference, previous school, and expected joining date.
• Provide accurate information about the school’s curriculum, academic programmes, facilities, fee structure, transport, co-curricular activities, and admission process.
• Maintain a professional and welcoming approach during every interaction with prospective parents.

2. Parent Counselling

• Conduct one-to-one counselling sessions with prospective parents.
• Understand parents’ expectations and recommend suitable programmes/grades based on the child’s requirements.
• Clearly explain the differences between CBSE, Cambridge/CAIE, IB or other curricula offered by the school, wherever applicable.
• Address parent queries regarding academics, teaching methodology, student support, assessment, extracurricular activities, and school policies.
• Build trust and maintain strong relationships with prospective families.

3. School Tours & Campus Visits

• Coordinate and conduct campus tours for prospective parents and students.
• Showcase classrooms, laboratories, sports facilities, activity areas, library, transport facilities, and other key infrastructure.
• Coordinate with Academic, Admin, Transport, and other departments to ensure a smooth campus visit.
• Ensure every visiting parent receives a positive and informative experience.

4. Lead Follow-up & Conversion

• Maintain systematic follow-up with all admission enquiries.
• Track leads from the initial enquiry counselling campus visit assessment interaction/interview fee payment admission confirmation.
• Follow up with parents through calls, WhatsApp, email, and other approved communication channels.
• Identify genuine prospects and ensure timely follow-up to improve admission conversions.
• Maintain a proper record of active, pending, lost, and converted leads.

5. Admission Process Coordination

• Explain admission eligibility, required documents, assessment procedures, interaction/interview process, and fee payment procedures.
• Coordinate student assessments and interactions with the concerned Principal, Headmistress, Coordinators, HODs, and teachers.
• Ensure all required documents are collected and verified.
• Coordinate with the Accounts and Administration teams for fee payment and admission confirmation.
• Ensure the admission process is completed smoothly and within timelines.

6. CRM & Data Management

• Maintain accurate and updated admission enquiry records in the school's CRM/ERP system.
• Update every enquiry and follow-up without delay.
• Maintain daily and weekly reports on:
• New enquiries
• Calls made
• Walk-ins
• Campus visits
• Assessments scheduled
• Admissions confirmed
• Pending admissions
• Lost/withdrawn leads
• Analyse lead sources and conversion trends and share reports with management.

7. Marketing & Business Development Support

• Support the Marketing Team in generating admission enquiries.
• Participate in school events, exhibitions, education fairs, open houses, parent engagement programmes, and promotional activities.
• Assist in developing admission-related content, presentations, brochures, and communication material.
• Build relationships with existing parents, alumni, corporate groups, and other relevant referral sources.
• Identify potential opportunities for increasing student enrolment.

8. Parent Communication

• Maintain professional communication with prospective parents throughout the admission journey.
• Send timely information regarding assessments, campus visits, documentation, fee payment, and admission confirmation.
• Respond to parent queries promptly and professionally.
• Ensure that all communication is aligned with school policies and management guidelines.

9. Competitor & Market Awareness

• Keep track of admission trends, curriculum offerings, fee structures, facilities, and programmes of other international schools in the surrounding area.
• Share relevant market feedback with the management.
• Understand what prospective parents are looking for in an international school and communicate the school's strengths appropriately.

10. Coordination with Internal Departments

Work closely with:

• Principal / Headmistress
• Academic Coordinators and HODs
• Accounts Department
• Transport Department
• Administration
• HR, where required
• Marketing & Communications
• Front Office

Ensure that information given to parents is accurate and consistent across departments.

11. Student & Parent Experience

• Ensure prospective families receive a professional, personalised, and seamless admission experience.
• Collect feedback from parents regarding the admission process.
• Escalate important concerns or complaints to the concerned authority.
• Maintain confidentiality of student and parent information.

12. Daily / Weekly Reporting

The Admission Counsellor should provide regular reports covering:

AreaKey MetricsEnquiriesNew enquiries receivedFollow-upsCalls/messages completedWalk-insNumber of campus visitsCounsellingParent counselling sessionsAssessmentsTests/interactions scheduledAdmissionsConfirmed admissionsConversionEnquiry-to-admission conversionPending LeadsFollow-ups requiredLost LeadsReason for non-conversionSourceWebsite/Walk-in/Referral/Social Media/etc.