Business Development Executive (Outbound Sales)

SmartInfo Care Solutions - SICS; Mohali; On-site; INR 600,000 - 1,000,000; Full time

Job summary

SmartInfo Care Solutions (SICS) is seeking a proactive outbound sales specialist to drive new business through cold calling, email, and LinkedIn outreach. You will research ICPs, build structured cadences, qualify leads, and schedule discovery calls for the closing team.

Strong CRM discipline and data accuracy are required to thrive in a fast-paced, metrics-driven environment. Experience with Apollo is mandatory; familiarity with others like Lemlist, HubSpot, and Salesforce is a plus.

Qualifications

• 2–5 years of proven experience in B2B outbound sales, lead generation, or SDR/BDR roles.
• Hands-on experience with cold calling, cold emailing, and LinkedIn-based prospecting.
• Must have working experience with Apollo; familiarity with other tools is a plus.
• Strong written and verbal communication skills with concise outreach messages.
• Resilience and consistency in high-volume outreach.
• Knowledge of sales funnel stages and lead qualification frameworks (BANT, MEDDIC) is a plus.

Responsibilities

• Conduct outbound prospecting via cold calling, cold emailing, and LinkedIn outreach to generate new business leads.
• Research target companies/decision-makers aligned with ICP.
• Build and manage structured outreach cadences and call scripts.
• Qualify leads and schedule discovery calls for the closing team.
• Maintain CRM records and track outreach metrics.

Skills

B2B outbound sales

Lead generation

Cold calling

LinkedIn prospecting

CRM usage

Education

Bachelor’s degree in Business/Marketing

Tools

Apollo

Lemlist

Mailshake

HubSpot

Salesforce

Job description

Company Description SmartInfo Care Solutions (SICS) is a comprehensive design and technology partner focused on helping businesses thrive in the digital age. The company collaborates with clients to develop cutting-edge digital products that enhance customer engagement and business performance. SICS also delivers smart, high-value communication strategies to keep brands relevant and competitive. Team members work in a dynamic environment that combines creativity, technology, and business insight to drive meaningful results for clients.

Key Responsibilities

• - Conduct outbound prospecting via cold calling, cold emailing, and LinkedIn outreach to generate new business leads
• - Research and identify target companies/decision-makers aligned with our ideal customer profile (ICP)
• - Build and manage a structured outreach cadence (multi-touch email sequences, LinkedIn connection/follow-up flows, call scripts)
• - Qualify leads based on defined criteria and schedule discovery calls/demos for the closing team (or independently, if closing is also part of scope)
• - Maintain accurate and up-to-date records in the CRM (leads, activities, pipeline stage, notes)
• - Track and report on outreach metrics: response rates, meetings booked, conversion rates
• - Continuously test and refine messaging, subject lines, and outreach scripts based on performance data
• - Stay current on industry trends to identify new market segments or verticals worth targeting
• - Collaborate with marketing/leadership to align outreach messaging with brand positioning

Required Skills

• - 2–5 years of proven experience in B2B outbound sales, lead generation, or SDR/BDR roles
• - Hands-on experience with cold calling, cold emailing, and LinkedIn-based prospecting
• - Must have working experience with Apollo (mandatory); familiarity with other outreach/sequencing tools (e.g., Lemlist, Mailshake, HubSpot, Salesforce) is a plus
• - Strong written and verbal communication skills — able to craft compelling, concise outreach messages
• - Resilience and consistency — comfortable with rejection and high-volume outreach
• - Good understanding of sales funnel stages and lead qualification frameworks (e.g., BANT, MEDDIC — nice to have)
• - Self-starter mindset with strong time management and organizational skills.

Qualifications

• Candidates should possess strong skills in New Business Development and Lead Generation.
• Candidates should possess excellent Communication skills, including clear verbal and written interaction with clients and internal teams.
• Proven experience in outbound sales or business development, preferably in technology, digital services, or related sectors.
• Ability to work with targets, manage a sales pipeline, and use CRM or sales tracking tools effectively.
• Strong interpersonal skills, resilience, and a proactive approach to identifying opportunities and solving problems.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.