Business Development Executive / Manager Power Industry

Prathiksai Innovations; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Prathiksai Innovations invites an experienced Business Development & Marketing professional to drive the Power Transmission & Distribution segment across India. You will identify new markets, build key relationships with utilities and OEMs, and lead end-to-end opportunities from inquiry to order.

You will collaborate with technical, tendering, production and management teams to craft competitive proposals and long-term customer plans.

Qualifications

• Mandatory: Prior experience in the Power / Electrical Industry.
• Experience with transformers, insulators, surge arresters, switchgear, cables, substation equipment or related products.
• Strong understanding of the Power T&D ecosystem and customer landscape.
• Excellent communication and presentation skills.
• Ability to interact with technical, procurement and management-level customers.
• Willingness to travel extensively across India.
• Proficiency in MS Office / PowerPoint / Excel.

Responsibilities

• Develop and execute the company's overall Business Development & Marketing Plan for the Power Transmission & Distribution segment.
• Identify new markets, customers, applications and business opportunities for the company's products.
• Develop relationships with Power Utilities, TRANSCOs, DISCOMs, GENCOs, EPC contractors, OEMs, consultants and electrical contractors.
• Identify and develop niche customers and high-value business opportunities.
• Generate leads and convert opportunities into enquiries, approved vendor registrations and orders.
• Develop strategies for customer approvals, vendor registrations and product qualifications with utilities and major OEMs.
• Study market trends, competitor activities, upcoming projects and tender opportunities.
• Identify upcoming power transmission, renewable energy, substations, railway and infrastructure projects relevant to the company's products.
• Plan customer visits, technical presentations, product demonstrations and business meetings.
• Develop and maintain strong relationships with key decision-makers, consultants and technical teams.
• Coordinate with the Technical, Tendering, Production and Management teams to develop suitable solutions and commercial proposals.
• Prepare customer-wise business plans, sales pipelines and opportunity reports.
• Participate in industry exhibitions, conferences, seminars and technical forums.
• Develop marketing initiatives including product presentations, brochures, technical literature, customer communication and digital marketing support.
• Travel extensively across India for customer meetings, project visits, exhibitions and business development activities.
• Track business development activities, enquiries, quotations, negotiations and order conversion.
• Gather customer and market feedback and communicate it internally for product development and market strategy.
• Build a long-term pipeline of customers and projects rather than focusing only on immediate orders.

Skills

Power/Electrical Industry experience

Power T&D ecosystem knowledge

Communication & presentation

Willingness to travel India

Independent & self-driven

Tools

MS Office / PowerPoint / Excel

Job description

Role & responsibilities

• Develop and execute the company's overall Business Development & Marketing Plan for the Power Transmission & Distribution segment.
  
• Identify new markets, customers, applications and business opportunities for the company's products.
  
• Develop relationships with Power Utilities, TRANSCOs, DISCOMs, GENCOs, EPC contractors, OEMs, consultants and electrical contractors.
  
• Identify and develop niche customers and high-value business opportunities.
  
• Generate leads and convert opportunities into enquiries, approved vendor registrations and orders.
  
• Develop strategies for customer approvals, vendor registrations and product qualifications with utilities and major OEMs.
  
• Study market trends, competitor activities, upcoming projects and tender opportunities.
  
• Identify upcoming power transmission, renewable energy, substations, railway and infrastructure projects relevant to the company's products.
  
• Plan customer visits, technical presentations, product demonstrations and business meetings.
  
• Develop and maintain strong relationships with key decision-makers, consultants and technical teams.
  
• Coordinate with the Technical, Tendering, Production and Management teams to develop suitable solutions and commercial proposals.
  
• Prepare customer-wise business plans, sales pipelines and opportunity reports.
  
• Participate in industry exhibitions, conferences, seminars and technical forums.
  
• Develop marketing initiatives including product presentations, brochures, technical literature, customer communication and digital marketing support.
  
• Travel extensively across India for customer meetings, project visits, exhibitions and business development activities.
  
• Track business development activities, enquiries, quotations, negotiations and order conversion.
  
• Gather customer and market feedback and communicate it internally for product development and market strategy.
  
• Build a long-term pipeline of customers and projects rather than focusing only on immediate orders.

Preferred candidate profile

• Mandatory: Prior experience in the Power / Electrical Industry.
  
• Experience with products such as transformers, insulators, surge arresters, switchgear, cables, substation equipment or other electrical transmission/distribution products will be preferred.
  
• Strong understanding of the Power T&D ecosystem and customer landscape.
  
• Good communication and presentation skills.
  
• Ability to communicate effectively with technical, procurement and management-level customers.
  
• Strong networking and relationship-building ability.
  
• Willingness to travel extensively across India.
  
• Ability to independently identify markets and develop new customer accounts.
  
• Strong commercial understanding and negotiation skills.
  
• Ability to prepare business plans, sales reports, presentations and customer proposals.
  
• Proficiency in MS Office / PowerPoint / Excel.
  
• Self-driven, target-oriented and capable of working independently.