Sales & Marketing Manager

Shriram Telelink Limited; Dadri; On-site; INR 1,200,000 - 2,600,000; Full time

Job summary

Shriram Telelink Limited in India is seeking an experienced Sales & Business Development professional to drive revenue growth across the cable sector. The role focuses on expanding customer base, identifying new markets, and building long-term relationships with key decision-makers.

The candidate should have strong leadership, account management, and negotiation skills, with the willingness to travel across India.

Qualifications

• 1520 years of relevant experience, preferably in the electrical cable and wire manufacturing industry.
• Strong experience in Sales, Marketing and Business Development.
• Strong understanding of the electrical cable industry.
• Experience in managing large customers and strategic accounts.
• Good relationships with PSUs, Government departments, EPC companies, Railways, Electricity Boards and large private-sector customers.
• Experience in managing and leading sales teams.
• Strong communication, negotiation and relationship-management skills.
• Ability to independently develop new business and achieve sales targets.
• Willingness to travel extensively across India.

Responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Identify new customers, markets and business opportunities across India.
• Develop untapped markets and increase market penetration.
• Generate new business opportunities and convert them into orders.
• Develop and maintain long-term relationships with key customers and decision-makers.
• Achieve monthly, quarterly and annual sales targets.
• Lead and supervise the sales team across regions.
• Set sales targets and monitor performance.
• Coordinate with production, planning and commercial teams for timely execution.
• Monitor market trends and competitor activities.
• Provide regular sales reports and market updates to management.

Skills

Sales & BD

Key Account Mgmt

Team Leadership

Market Development

Customer Relationships

Negotiation

Travel Availability

Job description

1. Sales & Business Development

• Develop and execute sales strategies to achieve company revenue and growth targets.
• Identify new customers, markets and business opportunities across India.
• Develop untapped markets and increase market penetration.
• Generate new business opportunities and convert them into orders.
• Develop and maintain long-term relationships with key customers and decision-makers.
• Achieve monthly, quarterly and annual sales targets.

2. Key Account Management

• Manage important customers and strategic accounts.
• Develop relationships with senior decision-makers, purchase teams and project teams.
• Understand customer requirements and ensure timely resolution of issues.
• Ensure timely execution of orders and customer commitments.
• Identify opportunities for repeat business and increase business from existing customers.
• Maintain strong customer relationships for long-term business development.

3. Cable Industry Knowledge

The candidate should preferably have experience in products such as:

• LT Power Cables
• HT Power Cables
• Control Cables
• Instrumentation Cables
• EPR Cables
• Communication / Signal Cables
• Railway Cables
• Conductors
• Other electrical wires and cables

Good understanding of cable products, applications and customer requirements will be preferred.

4. Sales Team Management

• Lead and supervise the sales team across different regions.
• Set sales targets and monitor individual and team performance.
• Develop sales plans and ensure achievement of monthly, quarterly and annual targets.
• Guide the team in customer acquisition and business development.
• Conduct regular reviews of sales performance and market activities.
• Motivate and develop the sales team to achieve business objectives.

5. Sales Planning & Forecasting

• Prepare sales budgets, business plans and sales forecasts.
• Monitor order booking, dispatches and pending orders.
• Coordinate with production, planning and commercial teams for timely execution.
• Track market trends and competitor activities.
• Provide regular sales reports and market updates to management.

6. Receivables & Credit Control

• Monitor customer outstanding and receivables.
• Conduct age-wise analysis of debtors.
• Follow up with customers for timely payment realization.
• Coordinate with finance/commercial teams for credit control.
• Ensure effective management of customer accounts and outstanding payments.

7. Marketing & Market Development

• Develop marketing strategies for new products and markets.
• Identify new customer segments and project opportunities.
• Develop the company's presence in new geographical markets.
• Participate in customer meetings, exhibitions and industry events.
• Conduct market and competitor analysis.
• Promote the company's products and capabilities to prospective customers.

Candidate Profile

The ideal candidate should have:

• 1520 years of relevant experience, preferably in the electrical cable and wire manufacturing industry.
• Strong experience in Sales, Marketing and Business Development.
• Strong understanding of the electrical cable industry.
• Experience in managing large customers and strategic accounts.
• Good relationships with PSUs, Government departments, EPC companies, Railways, Electricity Boards and large private-sector customers.
• Experience in managing and leading sales teams.
• Strong communication, negotiation and relationship-management skills.
• Ability to independently develop new business and achieve sales targets.
• Willingness to travel extensively across India.

Preferred Background

Candidates currently or previously working with electrical cable and wire manufacturers, particularly those handling Power, Control, Instrumentation, Railway, Communication or related electrical products, will be preferred.

Key Performance Indicators (KPIs)

• Annual sales achievement
• Order booking and revenue growth
• New customer acquisition
• New market development
• Existing customer business growth
• Customer retention
• Sales team performance
• Receivables and outstanding control
• Market expansion
• Overall business development