Business Development Executive - IT & Digital Marketing

Webindiamaster; Ghaziabad District; On-site; INR 450,000 - 600,000; Full time

Job summary

Webindia Master is seeking a confident Business Development Executive to identify and convert new business opportunities in IT and digital marketing services. You will manage from the first conversation through proposal, negotiation, and closure, coordinating with project and delivery teams for a smooth handover.

The role emphasises building professional relationships, researching client needs, and presenting tailored tech and marketing solutions to drive growth.

Qualifications

• Understand client needs and map them to IT/digital marketing solutions.
• Prepare clear proposals and cost estimates for clients.
• Move prospects through the sales funnel from initial contact to closure.

Responsibilities

• Identify potential clients through online research, directories, and referrals.
• Generate new business opportunities across website development, apps, SEO, and ads.
• Conduct discovery calls to capture requirements and budgets.
• Prepare customized proposals and coordinate with internal teams.

Skills

Lead generation

Prospecting

Client communication

Negotiation

CRM usage

Relationship building

Proposal development

Market research

Tools

CRM software

MS Office

Job description

Webindia Master is looking for a confident and result-oriented Business Development Executive who can help businesses choose the right IT and digital marketing solutions.This is not just a calling or lead-follow-up position. The person joining us will be expected to understand a prospective client’s business, identify their challenges and recommend suitable solutions such as website development, e-commerce development, mobile applications, SEO, social media marketing, paid advertising and other digital services.You will manage the sales process from the first conversation through requirement understanding, proposal preparation, negotiation and closure. Once a project is confirmed, you will also coordinate a smooth handover to the project and delivery teams.The role is suitable for someone who communicates clearly, follows up consistently and prefers building professional relationships instead of relying on aggressive sales tactics.

Key Responsibilities

Lead Generation and Prospecting

• Identify potential clients through online research, business directories, LinkedIn, referrals, networking, and other suitable channels.
• Generate new business opportunities for website development, mobile applications, e-commerce, SEO, social media marketing, and performance marketing services.
• Research each prospect's company, industry, website, and digital presence before making contact.
• Connect with decision-makers through phone calls, emails, LinkedIn, and online meetings.
• Handle leads received through the company website, marketing campaigns, referrals, and other sources.
• Maintain a healthy and organized sales pipeline with regular follow-ups.

Understanding Client Requirements

• Speak with prospective clients to understand their business, current digital presence, challenges, expectations, target audience, and budget.
• Conduct discovery calls and ask relevant questions before recommending a suitable service or solution.
• Understand whether the client requires a new digital platform, improvements to an existing system, or ongoing digital marketing support.
• Gather initial requirements and document them clearly for the internal technical and marketing teams.
• Coordinate with relevant team members whenever technical consultation or effort estimation is required.
• Recommend practical solutions based on the client’s actual business requirements rather than offering unnecessary services.

Proposal and Presentation

• Prepare clear and customized business proposals, cost estimates, service packages, and presentations.
• Coordinate with technical, design, marketing, and management teams to finalize project scope, timelines, and commercials.
• Explain the proposed solution, working process, deliverables, and pricing to prospective clients.
• Present Webindia Master’s services, capabilities, and relevant work professionally.
• Ensure that all commitments made during the sales process are realistic and properly documented.
• Maintain accurate versions of proposals, quotations, and scope-related communications.

Negotiation and Closure

• Follow up with prospects in a timely and professional manner.
• Address client questions related to services, pricing, timelines, deliverables, and working processes.
• Handle objections patiently and provide clear information to help clients make informed decisions.
• Negotiate commercials and terms within the company's approved guidelines.
• Coordinate with management whenever special pricing, terms, or approvals are required.
• Work toward monthly and quarterly sales targets while maintaining strong client relationships.
• Complete all required documentation and internal formalities after receiving client confirmation.

Client Handover and Coordination

• Arrange a detailed project handover after the project or service is confirmed.
• Share approved proposals, requirements, commitments, timelines, and client expectations with the project team.
• Introduce the client to the assigned Project Coordinator or Account Manager.
• Remain available during the initial project stage to ensure smooth communication between the sales and delivery teams.
• Support the team in identifying opportunities for repeat business, service upgrades, additional services, and long-term retainers.
• Maintain positive professional relationships with existing clients to encourage future business and referrals.

CRM and Sales Reporting

• Record every lead, discussion, follow-up, proposal, and status update in the company's CRM or reporting system.
• Keep contact details, meeting notes, and next actions complete and up to date.
• Prepare regular reports covering new leads, active opportunities, proposals shared, expected closures, and completed sales.
• Review lost opportunities to understand the reasons and improve future sales performance.
• Share market feedback, competitor information, and recurring client requirements with the management team.

Services You Will Work With

• Website Design and Development
• E-commerce Website Development
• Custom Web Application Development
• Mobile Application Development
• UI/UX Design
• Search Engine Optimization (SEO)
• Local SEO and Google Business Profile Optimization
• Social Media Marketing and Management
• Google Ads and Paid Media Campaigns
• Meta, LinkedIn, and Other Social Media Advertising
• Content Marketing and Online Brand Building
• Website Maintenance and Digital Support Services
• Other Customized IT and Digital Marketing Solutions