Business Development Executive - Account Based Marketing

Chapter247; Indore District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Chapter247 is seeking a Business Development Executive specialized in Account Based Marketing to drive outbound sales and generate qualified opportunities. You will identify target accounts, engage decision-makers, and convert prospects into meetings, focusing on industries like Insurance, Real Estate, EdTech, Logistics, or Healthcare.

The role requires 3–4 years in BD/ABM within IT services, with strong outbound prospecting and experience using LinkedIn Sales Navigator and CRM tools.

Qualifications

• 3–4 years of experience in Business Development, Lead Generation, or Account‑Based Marketing within an IT services company.
• Strong experience in outbound prospecting, account research, and personalized outreach.
• Excellent written and verbal communication, presentation, and negotiation skills.
• Hands‑on experience with LinkedIn Sales Navigator, CRM platforms, and sales engagement tools.

Responsibilities

• Research and identify target accounts, key decision‑makers, and business opportunities.
• Execute personalized ABM campaigns through LinkedIn, email, cold calling, and other outbound channels.
• Generate qualified meetings and sales opportunities for the business development team.
• Build and nurture relationships with CXOs and key stakeholders across target industries.
• Coordinate client meetings, discovery calls, demos, and follow‑ups with internal and external stakeholders.
• Support and participate in industry events, conferences, webinars, and networking activities to generate business opportunities.
• Collaborate with marketing and technical teams to create account‑specific outreach strategies and value propositions.
• Maintain an accurate sales pipeline, CRM records, and activity reports.
• Achieve monthly targets for outreach, meetings, pipeline generation, and qualified opportunities.

Skills

Outbound prospecting

Account research

Personalized outreach

Written and verbal communication

Negotiation skills

Presentations

International client management

Self-motivation

Target-driven

Tools

LinkedIn Sales Navigator

CRM platforms

Sales engagement tools

Job description

Business Development Executive - Account Based Marketing

3-4 years

Full-Time

Business Development Executive - Account Based Marketing

Experience: 3–4 Years

Location: Indore (Work from Office)

Employment Type: Full-Time

About the Role

We are looking for a dynamic and result-oriented Business Development Executive with hands‑on experience in Account-Based Marketing (ABM) to drive outbound sales and generate qualified business opportunities for our technology services. The ideal candidate should be skilled in identifying target accounts, engaging decision‑makers, and converting prospects into qualified meetings.

Preferred domain experience: Insurance, Real Estate, EdTech, Logistics or Healthcare.

Key Responsibilities

• Research and identify target accounts, key decision‑makers, and business opportunities.
• Execute personalized ABM campaigns through LinkedIn, email, cold calling, and other outbound channels.
• Generate qualified meetings and sales opportunities for the business development team.
• Build and nurture relationships with CXOs and key stakeholders across target industries.
• Coordinate client meetings, discovery calls, demos, and follow‑ups with internal and external stakeholders.
• Support and participate in industry events, conferences, webinars, and networking activities to generate business opportunities.
• Collaborate with marketing and technical teams to create account‑specific outreach strategies and value propositions.
• Maintain an accurate sales pipeline, CRM records, and activity reports.
• Achieve monthly targets for outreach, meetings, pipeline generation, and qualified opportunities.

Required Skills & Experience

• 3–4 years of experience in Business Development, Lead Generation, or Account‑Based Marketing within an IT services company.
• Strong experience in outbound prospecting, account research, and personalized outreach.
• Excellent written and verbal communication, presentation, and negotiation skills.
• Hands‑on experience with LinkedIn Sales Navigator, CRM platforms, and sales engagement tools.
• Ability to build relationships with international clients and manage multiple strategic accounts.
• Self‑motivated, target‑driven, and capable of working independently.

Preferred Qualifications

• Domain experience in Insurance, Real Estate, EdTech, Logistics, E‑commerce, or Healthcare.
• Experience selling AI, Data Engineering, Cloud, Custom Software Development, Digital Transformation, or SaaS solutions.
• Exposure to international markets such as the US, Europe, Australia, or the Middle East.

Additional Requirements

• Willingness to work flexible shift timings based on client and business requirements.
• Passion for networking, relationship building, and driving business growth through strategic outreach.