Business Development Executive

Crystal Sign Media Pvt. Ltd.; Varanasi; On-site; INR 200,000 - 320,000; Full time

Job summary

Crystal Sign Media Pvt. Ltd.

in India is seeking a driven Business Development Executive to identify and pursue new business opportunities and expand the company's advertising and OOH solutions in target markets. You will prospect, meet clients, present media solutions, and negotiate contracts while coordinating with operations, creative, and media planning teams to ensure timely delivery and measurable results.

Qualifications

• Strong business development and sales skills with lead generation and client relationship management.
• Knowledge of advertising concepts, ideally with exposure to OOH, digital, or brand promotion strategies.
• Excellent communication and presentation skills for professional proposals.

Responsibilities

• Identify and pursue new business opportunities; build and maintain client relationships.
• Prospecting and cold outreach; schedule and conduct client meetings.
• Present media solutions; prepare proposals and quotations; negotiate contracts.
• Coordinate with internal teams on campaign planning and timely delivery of services.
• Track performance and follow up with clients to support retention and upselling.
• Maintain accurate records of leads, opportunities, and sales activities; contribute to market research.

Skills

Lead generation

Client relationship management

Negotiation

Advertising knowledge

OOH advertising

Communication

Presentation skills

Data analysis

Time management

Team collaboration

Education

Bachelor’s degree in Business, Marketing, Communications, or a related field

Job description

Company Description

Crystal Sign Media Pvt. Ltd. is a leading advertising company in India specializing in brand promotions, product promotion, and audience engagement for major brands. The organization offers a one-stop solution for exclusive media spaces, media buying, and creative production, with strong placement capabilities in more than 20 states across India. Focusing on out-of-home (OOH) advertising, Crystal Sign Media delivers impactful billboard, transit, mall, airport, and specialty media campaigns that drive brand awareness and reach. The team is committed to investing in client success, completing large-scale brandings and reaching high daily viewership, while ensuring quality results and measurable performance. With experience serving over 150 top brands, the company continues to expand its portfolio and innovate in the outdoor advertising space.

Role Description

This is a full-time, on-site role for a Business Development Executive located in Sadar. The Business Development Executive will identify and pursue new business opportunities, build and maintain relationships with clients, and support the expansion of Crystal Sign Media’s advertising and OOH solutions in target markets. Daily tasks include prospecting and cold outreach, scheduling and conducting client meetings, presenting media solutions, preparing proposals and quotations, and negotiating contracts. The role also involves coordinating with internal teams on campaign planning, ensuring timely delivery of services, tracking performance, and following up with clients to support retention and upselling. The Business Development Executive will maintain accurate records of leads, opportunities, and sales activities, and contribute to market research and competitive analysis to inform business strategy.

Qualifications

• Strong business development and sales skills, including lead generation, client relationship management, and negotiation.
• Knowledge of advertising and marketing concepts, ideally with exposure to OOH, digital, or brand promotion strategies.
• Excellent communication and presentation skills, with the ability to explain media solutions and prepare professional proposals.
• Organizational and time management skills to handle multiple clients, campaigns, and deadlines effectively.
• Comfort with basic data analysis and reporting to track campaign performance and sales metrics.
• Ability to work independently and collaboratively with internal teams such as operations, creative, and media planning.
• Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred, along with prior experience in business development or sales.
• Familiarity with the local market in Sadar or surrounding regions and willingness to travel for client meetings as needed.