Marketing Executive

ICA Edu Skills; Howrah; On-site; INR 300,000 - 600,000; Full time

Job summary

ICA Edu Skills is seeking a marketing-focused professional to drive outreach across schools, colleges, and coaching institutes in the Howrah region. You will organize seminars and awareness campaigns, promote programs, and build partnerships with educational institutions to generate quality student leads.

You will coordinate with admissions teams to ensure timely follow-up and represent the organization at education fairs and events, while maintaining strong territory brand visibility and

Responsibilities

• Visit schools, colleges, universities, and coaching institutes to promote the organization's programs.
• Plan, organize, and conduct seminars, workshops, career guidance sessions, and awareness campaigns.
• Build and maintain strong relationships with principals, placement officers, faculty members, and institutional stakeholders.
• Generate quality student leads through on-ground marketing activities and institutional partnerships.
• Coordinate with the admissions and counseling team to ensure timely follow-up on generated leads.
• Represent the organization at education fairs, exhibitions, and promotional events.
• Distribute marketing materials and ensure effective brand visibility across assigned territories.
• Meet monthly and quarterly lead generation and enrollment targets.
• Collect market intelligence, competitor information, and student feedback to support marketing strategies.
• Maintain accurate records of visits, seminars conducted, leads generated, and daily activity reports.
• Travel frequently within assigned regions for marketing and promotional activities.

Job description

Key Responsibilities

• Visit schools, colleges, universities, and coaching institutes to promote the organization's programs.
• Plan, organize, and conduct seminars, workshops, career guidance sessions, and awareness campaigns.
• Build and maintain strong relationships with principals, placement officers, faculty members, and institutional stakeholders.
• Generate quality student leads through on-ground marketing activities and institutional partnerships.
• Coordinate with the admissions and counseling team to ensure timely follow-up on generated leads.
• Represent the organization at education fairs, exhibitions, and promotional events.
• Distribute marketing materials and ensure effective brand visibility across assigned territories.
• Meet monthly and quarterly lead generation and enrollment targets.
• Collect market intelligence, competitor information, and student feedback to support marketing strategies.
• Maintain accurate records of visits, seminars conducted, leads generated, and daily activity reports.
• Travel frequently within assigned regions for marketing and promotional activities.