Business Development Executive

Progenesis IVF Fertility Center; Navi Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Progenesis IVF Fertility Center is seeking a marketing professional to plan and run monthly campaigns across centers in Navi Mumbai. You will identify local BTL opportunities, build non-doctor partnerships, and ensure campaigns meet defined objectives with clear outputs.

You will monitor footfall trends, campaign performance, and maintain strict budget discipline, while negotiating print and local execution rates and ensuring cost transparency. Healthcare marketing experience is preferred.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years of marketing experience, healthcare preferred.
• Analytical mindset with data-driven decision making.
• Strong communication and team coordination skills.
• Ability to handle multiple campaigns and priorities with high attention to detail.

Responsibilities

• Plan and execute monthly marketing camps for assigned centers.
• Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc).
• Ensure every activation has defined objectives and expected output.
• Maintain execution quality and timeline discipline.
• Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance.
• Negotiate rates for printing and local execution.
• Compare local vs HQ rates where applicable.
• Ensure cost transparency.

Skills

Analytical mindset

Campaign management

Team coordination

Budget management

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

Plan and execute monthly marketing camps for assigned centers

Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)

Ensure every activation has defined objectives and expected output.

Maintain execution quality and timeline discipline

Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance

Negotiate rates for printing and local execution

Compare local vs HQ rates where applicable

Ensure cost transparency.

Qualifications:

Bachelor’s degree in Marketing, or related field.

3–5 years of marketing experience, healthcare preferred

Analytical mindset with the ability to make data-driven decisions.

Strong communication and team coordination skills.

Ability to handle multiple campaigns and priorities with high attention to detail