Business Development Executive

Progenesis IVF Fertility Center; Chhatrapati Sambhajinagar District; On-site; INR 500,000 - 750,000; Full time

Job summary

Progenesis IVF Fertility Center in Maharashtra is seeking a marketing professional to plan and execute monthly camps for assigned centers, identify local BTL opportunities, and develop non-doctor partnerships with women's groups, diagnostic centers, and pharmacists.

You will ensure campaigns have clear objectives, maintain execution quality and timelines, monitor monthly footfall trends, lead-to-walk-in ratios, and campaign performance, and negotiate local printing rates while ensuring cost

Qualifications

• Bachelor’s degree in Marketing, or related field.
• 3–5 years of marketing experience, healthcare preferred
• Analytical mindset with the ability to make data-driven decisions.
• Strong communication and team coordination skills.
• Ability to handle multiple campaigns and priorities with high attention to detail

Responsibilities

• Plan and execute monthly marketing camps for assigned centers
• Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)
• Ensure every activation has defined objectives and expected output.
• Maintain execution quality and timeline discipline
• Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance
• Negotiate rates for printing and local execution
• Compare local vs HQ rates where applicable
• Ensure cost transparency.

Skills

Analytical mindset

Communication skills

Team coordination

Multitasking

Education

Bachelor’s degree in Marketing

Job description

Plan and execute monthly marketing camps for assigned centers

Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)

Ensure every activation has defined objectives and expected output.

Maintain execution quality and timeline discipline

Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance

Negotiate rates for printing and local execution

Compare local vs HQ rates where applicable

Ensure cost transparency.

Qualifications:

Bachelor’s degree in Marketing, or related field.

3–5 years of marketing experience, healthcare preferred

Analytical mindset with the ability to make data-driven decisions.

Strong communication and team coordination skills.

Ability to handle multiple campaigns and priorities with high attention to detail