BTL Executive

Redcliffe Labs; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading diagnostics service provider is seeking an Executive/Senior Executive for BTL Marketing in Gurugram. This role involves planning and executing impactful on-ground marketing strategies, enhancing brand visibility and lead generation through various community activities. Candidates should have 2+ years of BTL marketing experience and focus on improving local outreach. Strong networking capabilities and a solid understanding of the diagnostic industry are essential. Join us to contribute to improving healthcare accessibility and convenience.

Qualifications

• 2+ years of experience in BTL marketing.
• Experience in society activations and healthcare or retail marketing preferred.
• Strong on-ground execution capability and willingness to work in a field-intensive role.

Responsibilities

• Execute high-impact on-ground marketing activities.
• Plan and execute BTL campaigns such as society camps and mall activations.
• Maintain daily and weekly reports on BTL activities.

Skills

Strong doctor networking capability

Deep diagnostic industry knowledge

Strong planning and strategy-building skills

Leadership of large teams

Analytical and data-driven decision-making

Excellent negotiation and relationship management

Problem solving and conflict resolution

Education

Graduate (BSC, MBA preferred)

Job description

Position Title: Executive / Senior Executive – BTL Marketing
Department: Marketing
Location: Gurugram
Experience Required: 2+ Years
Industry Preference: Diagnostic / Healthcare
Education: Graduate (BSC, MBA preferred)

About Us

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

Role Summary

The Executive / Senior Executive – BTL Marketing will be responsible for executing high-impact on-ground marketing activities to drive brand visibility, lead generation, and walk‑ins. The role focuses on planning and executing BTL campaigns such as society camps, mall activations, exhibitions, RWAs, pharmacy onboarding, and other community-level initiatives.

Key Responsibilities

BTL Planning & Execution

• Plan and execute on‑ground BTL marketing activities across assigned locations
• Conduct society camps, health check‑up camps, RWA activations, mall exhibitions, joggers’ park activities, and other local outreach programs
• Execute leaflet distribution, canopy activities, and promotional drives to increase brand awareness

BTL Camps & Activations

• Coordinate end‑to‑end execution of health camps including permissions, setup, staffing, and reporting
• Ensure effective on‑ground presence and engagement during camps and activations
• Support weekend and Sunday camps as per business requirements

On‑ground Marketing & Partnerships

• Work on DSA and pharmacy onboarding initiatives under the BTL model
• Coordinate with sales, operations, and channel partners for smooth execution
• Build strong local-level relationships to enhance outreach effectiveness

Channel & Partnership

• Work on DSA activities and pharmacy onboarding under the BTL marketing model
• Coordinate with sales, operations, and channel teams for smooth execution of activities
• Build and maintain strong local relationships to enhance outreach effectiveness

Brand Visibility & Compliance

• Ensure correct placement and usage of branding materials at all activity locations
• Maintain consistency in brand communication and visual identity across all touchpoints

Reporting & Coordination

• Maintain daily and weekly reports on BTL activities
• Track performance of campaigns and share actionable insights
• Coordinate with internal teams and vendors for timely execution

Skills & Competencies

• Strong doctor networking capability
• Deep diagnostic industry knowledge
• Strong planning and strategy‑building skills
• Leadership of large teams and distributed sales force
• Analytical and data‑driven decision‑making
• Excellent negotiation and relationship management
• Problem solving and conflict resolution

Key Deliverables

• Timely and effective execution of BTL and on‑ground marketing activities
• Successful planning and execution of society camps, RWAs, mall exhibitions, and health camps
• Improved brand visibility and local market penetration
• Increased lead generation and walk‑ins through BTL initiatives
• Accurate and timely reporting of all marketing activities

Preferred Profile

• 2+ years of experience in BTL marketing
• Experience in society activations, camps, exhibitions, healthcare or retail marketing preferred
• Strong on‑ground execution capability and willingness to work in a field‑intensive role
• Good communication skills with a presentable personality