Business Development Executive (Outbound Sales)

SmartInfo Care Solutions - SICS; Mohali; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SmartInfo Care Solutions - SICS is seeking a Business Development Executive (Outbound Sales) to drive new business through targeted outreach and ICP-aligned prospecting in a dynamic B2B environment.

You will manage multi-touch outreach via calls, emails, and LinkedIn, track CRM records and metrics, and continually refine messaging. Requires 2–5 years of outbound sales experience and Apollo proficiency.

Qualifications

• 2–5 years of proven experience in B2B outbound sales, lead generation, or SDR/BDR roles.
• Hands-on experience with cold calling, cold emailing, and LinkedIn-based prospecting.
• Must have working experience with Apollo; familiarity with other outreach tools is a plus.
• Strong written and verbal communication skills; able to craft concise outreach messages.
• Resilience and consistency in high-volume outreach.
• Good understanding of sales funnel stages and lead qualification frameworks (e.g., BANT, MEDDIC).
• Self-starter mindset with strong time management and organizational skills.

Responsibilities

• Conduct outbound prospecting via cold calling, cold emailing, and LinkedIn outreach to generate new business leads.
• Research and identify target companies/decision-makers aligned with our ICP.
• Build and manage a structured outreach cadence (multi-touch email sequences, LinkedIn connection/follow-up flows, call scripts).
• Qualify leads based on defined criteria and schedule discovery calls/demos for the closing team (or independently, if closing is also part of scope).
• Maintain accurate and up-to-date records in the CRM (leads, activities, pipeline stage, notes).
• Track and report on outreach metrics: response rates, meetings booked, conversion rates.
• Continuously test and refine messaging, subject lines, and outreach scripts based on performance data.
• Stay current on industry trends to identify new market segments or verticals worth targeting.
• Collaborate with marketing/leadership to align outreach messaging with brand positioning.

Skills

Outbound sales

Lead generation

Cold calling

Cold emailing

LinkedIn prospecting

Apollo

CRM familiarity

Communication skills

Time management

Self-motivated

Sales funnel understanding

Tools

Apollo

Lemlist

Mailshake

HubSpot

Salesforce

Job description

Job Description: Business Development Executive (Outbound Sales)

Key Responsibilities.

• Conduct outbound prospecting via cold calling, cold emailing, and LinkedIn outreach to generate new business leads
• Research and identify target companies/decision-makers aligned with our ideal customer profile (ICP)
• Build and manage a structured outreach cadence (multi-touch email sequences, LinkedIn connection/follow-up flows, call scripts)
• Qualify leads based on defined criteria and schedule discovery calls/demos for the closing team (or independently, if closing is also part of scope)
• Maintain accurate and up-to-date records in the CRM (leads, activities, pipeline stage, notes)
• Track and report on outreach metrics: response rates, meetings booked, conversion rates
• Continuously test and refine messaging, subject lines, and outreach scripts based on performance data
• Stay current on industry trends to identify new market segments or verticals worth targeting
• Collaborate with marketing/leadership to align outreach messaging with brand positioning

Required Skills.

• 2–5 years of proven experience in B2B outbound sales, lead generation, or SDR/BDR roles
• Hands-on experience with cold calling, cold emailing, and LinkedIn-based prospecting
• Must have working experience with Apollo (mandatory); familiarity with other outreach/sequencing tools (e.g., Lemlist, Mailshake, HubSpot, Salesforce) is a plus
• Strong written and verbal communication skills — able to craft compelling, concise outreach messages
• Resilience and consistency — comfortable with rejection and high-volume outreach
• Good understanding of sales funnel stages and lead qualification frameworks (e.g., BANT, MEDDIC — nice to have)
• Self-starter mindset with strong time management and organizational skills.