Business Development Executive - Jamshedpur

MYK LATICRETE; Jamshedpur; On-site; INR 300,000 - 600,000; Full time

Job summary

MYK LATICRETE is seeking a field sales/BD professional in India to drive lead generation and conversion across contractor, architect, and mason networks. The role requires onboarding stakeholders, educating them on tile adhesive products, promoting premium ranges, and servicing sites with quick turnaround on issues.

You will also manage influencer programs, maintain LMS updates, and handle customer complaints within 24 hours, while reporting daily activities through the SFA app.

Responsibilities

• Lead generation and conversion: visit contractor master list and create a lead funnel; convert leads within 24 hours with product pitches.
• Influencer management: onboard contractors, architects, builders, promote MYKL premium range, educate about tile adhesives.
• Influencer management - Tile Contractors: profile and engage contractors, drive leads, ensure usage of exclusive programs.
• Influencer management - Tile Masons: enrol, verify, engage high-potential masons, conduct meets and resolve Rishta issues.
• Customer complaint handling: resolve complaints within 24 hour TAT; involve Technical services as needed.
• Reporting & documentation: update daily activities in SFA app per DRCP.

Job description

Job Description:

1. Lead generation and conversion

• Visit contractor master list at identified frequency and create lead funnel
• Create leads via cold calling & indexing for IHB & trade projects (for TPE markets only IHBs)

2. Lead conversion

• Follow up on the leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
• Talk about product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.
• Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
• Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
• Converted leads to be assigned to channel partners basis prioritization logic for fulfilment

3. Influencer Management - General contractors/Class B+C Architect/Small Builders*

• Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
• Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
• Educate about tile adhesive category and promote MYKL brand amongst these stakeholders
• Push for premium product range; drive participation in influencer program (if launched)

4. Influencer Management - Tile Contractors (Verified, Silver & Gold)

• Identify and onboard contractors basis potential & MYKL current sales. Profile the existing ones.
• Meet Contractors at the identified frequency to generate leads/business, add leads to LMS system
• Ensure share gain at competition contractors & higher usage of exclusive contractors through Tile Contractor Program
• Educate contractors about the premium range of products, drive usage
• Service the contractors at sites within identified TAT. First contact within 24 hours
• Retention, addition and driving growth of Silver & Gold Users from Last Year

5. Customer complaint handling

• Resolve complaints within 24 hour TAT; involve Technical services if needed

6. Influencer Management - Tile Masons

• Enrol, verify, and engage high potential Rishta users (500+ points scanned)
• Conduct mason meets with select high potential masons and participate in promotional events
• Address and resolve Rishta-related user issues

7. Reporting & documentation

• Update Daily activities as per DRCP into the SFA app