Business Development Executive

BirlaNu Limited; Kolhapur District, Pune District, Jaipur; On-site; INR 500,000 - 900,000; Full time

Job summary

BirlaNu Limited in Kolhapur district is seeking a Business Development Executive for Construction Chemicals. The role focuses on driving customer engagement, project conversions, and loyalty programs, while collaborating with architects, builders, engineers and painting contractors.

Ideal candidates have 5–10 years in building materials, with a graduate degree and MBA preferred. Strong negotiation, communication, planning, and analytical skills are essential to ensure delivery and service

Qualifications

• Must have 5–10 years experience in building materials.
• Experience with Architects, Builders, Engineers, Painters, Painting Contractors and Waterproofing Contractors/Applicators.
• MBA/MARKETING preferred for growth in business development.

Responsibilities

• Bring scale in user connect & activation.
• Ensure effectiveness of connect programmes & user/influencer loyalty.
• Work with key influencers: Builders, Engineers & Architects.
• Drive product sampling/demo for project conversion.
• Generate tertiary sales via site conversations and influencer activation.
• Build user ecosystem for key retailers/distributors.
• Site complaint handling.
• Market insights on competition.
• Provide end-customer feedback for product improvements and new needs.
• Ensure customer satisfaction by meeting delivery and service quality norms.

Skills

Negotiation

Communication

Customer Orientation

Planning & Execution

Analytical Skills

Education

Graduate

MBA Marketing

BE Civil

Diploma Civil

Job description

JOB DESCRIPTION

BASIC INFORMATION

Role Title:

Business Development Executive

Business :

Construction Chemicals

Department:

Sales

Age:

32-36 years

Grade:

C2

Designation:

Assistant Manager

Qualifications

Educational :

Must be a Graduate and preferably a Post Graduate - MBA (Marketing), BE/ B.Tech Civil, Diploma Civil

Professional :

Minimum 5 Years And Maximum 10 Years Experience In Building Materials

Must Have The Experience With Architects, Builders, Engineers, Painters, Painting Contractors, Waterproofing Contractor/ Applicator

ORGANIZATIONAL RELATIONSHIPS

Reporting Matrix

Administrative Reporting

State Head

ROLE & RESPONSIBILITIES

1. Bring scale in user connect & activation.

2. Ensure effectiveness of connect programmes & user /influencer loyalty

3. Working with key influencers like Builders, Engineers & Architects

4. Drive Product sampling/demo for project conversion.

5. Generate tertiary sales via site conversation and user/ influencer activation.

6. Building user Ecosystem for Key retailers/ distributors

7. Site complaint handling

8. Market Insights on competition

9. Providing feedback from end customers to access possible improvements to existing products and also the need for new products.

10. Ensuring customer satisfaction by achieving delivery & service quality norms.

MEASURES

• Repeat Sales.
• Active users in loyalty program
• No of user connect
• No of site converted & tertiary sale generates

SKILLS

Behavioural Skills:

1) Negotiation skills:

To keep margins, profitability & customer satisfaction high.

2) Communication:

Ability to freely discuss the information with the stakeholders in a positive way, and open to feedback or criticism.

3) Customer Orientation:

Should be customer-sensitive, take timely feedback from them and address their complaints immediately.

4) Planning & Execution:

Breaking the assignment into major milestones, and assigning timelines for each one, considering Risk factors in the planning process.

5) Analytical Skills:

Ability to identify the relationship between events that are not obviously linked to each other, and take corrective & preventive actions for all quality control functions in the plant.

Functional Skills:

1) Product & Its application Knowledge

2) Complaint handling

3) Effective communication skills

4) Negotiation skills

5) OTOS