Business Development Executive

Difinity Digital LLP; Ernakulam; On-site; INR 240,000 - 420,000; Full time

Job summary

Difinity Digital is seeking a passionate fresh graduate for a Business Development Executive role in India. The initial focus is on lead generation, prospect research, and meeting setting, with growth into full-cycle sales based on performance.

A proactive attitude and willingness to learn are essential for long-term success. You will engage with potential clients across industries using multiple channels to build relationships and achieve targets.

Qualifications

• Degree in business, marketing, commerce, CS, IT, or related field.
• Freshers with clear IT/services understanding encouraged to apply.
• Strong verbal and written communication skills.
• Ability to research prospects and identify decision-makers.
• Willingness to learn, adapt, and use CRM tools.

Responsibilities

• Lead generation and pipeline building across target industries.
• Prospect research on target companies and tech needs.
• Identify founders, CEOs, directors as decision-makers.
• Reach out via LinkedIn, email, phone and other channels.
• Nurture relationships with prospects through conversations.
• Qualify opportunities aligned with IT services.
• Schedule meetings and coordinate with sales/tech teams.
• Monitor market developments to spark conversations.
• Maintain accurate CRM data and follow-ups.
• Track performance toward targets and improve outreach.
• Collaborate with sales, marketing, and tech teams.

Education

Bachelor's degree in Business/Marketing/Commerce/CS/IT

Tools

CRM tools

LinkedIn

Excel

Job description

Job Description: Business Development Executive

Company: Difinity Digital

Experience: Freshers / Entry-Level

Employment Type: Full-Time

Role Overview

We are looking for freshers who are genuinely passionate about sales and committed to building a long-term career in IT business development, not those who view it merely as a job. The initial role focuses on lead generation, prospect research, nurturing relationships, and meeting setting, with opportunities to progress into full-cycle sales based on performance and capabilities. A proactive attitude, persistence, resilience, and willingness to learn are essential.

Key Responsibilities

• Lead Generation: Identify potential companies and build a pipeline of relevant B2B prospects across target industries and international markets.


• Prospect Research: Understand target companies, their business models, industry challenges, and potential technology requirements.


• Decision-Maker Identification: Identify and connect with relevant stakeholders, including founders, CEOs, directors, and department heads.


• Multichannel Outreach: Engage prospects through LinkedIn, email, phone calls, and other relevant channels.


• Lead Nurturing: Build professional relationships through meaningful conversations and consistent follow-ups.


• Opportunity Qualification: Understand prospect requirements and identify opportunities aligned with our IT and technology services.


• Meeting Setting: Convert qualified prospects into business meetings and coordinate with internal sales and technical teams.


• Market Research: Follow business news, current affairs, industry developments, and emerging technologies to identify opportunities and build relevant conversations.


• CRM Management: Maintain accurate prospect information, communication records, follow-ups, and meeting updates.


• Performance Tracking: Work towards assigned targets and continuously improve outreach effectiveness, lead quality, and meeting conversion.


• Cross-Functional Collaboration : Work closely with sales, marketing, and technical teams to align on prospect requirements, coordinate meetings, and ensure smooth handover of qualified leads and business opportunities.

Qualifications and Skills

• A degree in Business Administration, Marketing, Commerce, Computer Science, IT, or a related field.


• Freshers with a clear understanding of IT and technology services are encouraged to apply.


• Strong verbal and written communication skills, with the ability to initiate and sustain meaningful conversations.


• Good research skills and the ability to identify relevant prospects and decision-makers.


• Awareness of current affairs, business news, and technology trends is an added advantage.


• Confidence in communicating with professionals across different industries and seniority levels.


• Familiarity with LinkedIn, Excel, email outreach, and CRM tools is beneficial.


• A willingness to learn, accept feedback, and adapt to changing business requirements.

The initial focus will be on lead generation, prospect engagement, qualification, and meeting setting. Candidates who demonstrate strong performance, commercial understanding, and the ability to manage client relationships may progress into a full-cycle sales role, handling opportunities through discussions, solution presentations, proposals, negotiations, and closure. Career progression will be based on demonstrated performance, capabilities, and readiness to take on greater responsibility.

Who Should Apply?

Freshers who are ambitious, curious about technology, comfortable with challenges, and serious about building a career in B2B sales. Prior sales experience is not required. A strong work ethic, willingness to learn, resilience, and genuine interest in sales are essential. If you are ready to learn, take ownership, and turn conversations into business opportunities, we would love to hear from you.