Business Development Executive

Learning in Geography, Humanities, Technology and Science (LIGHTS); Delhi; On-site; INR 350,000 - 550,000; Full time

Job summary

LIGHTS is seeking a proactive Business Development Executive to drive opportunities in Delhi on-site. You will generate leads through cold calling, email outreach, and WhatsApp messages, while pursuing follow-ups with prospective clients, podcast guests, and collaborators.

Maintain organized lead databases, track outreach activity from first contact to conversion, and coordinate meetings with internal teams to foster partnerships and growth for LIGHTS.

Qualifications

• Graduate in any discipline is required.
• Freshers with strong communication and interpersonal skills may apply.
• Prior experience in cold calling, telecalling, lead generation, business development, sales, or outreach is preferred.
• Excellent verbal and written communication skills in English.

Responsibilities

• Cold Calling & Lead Generation: Make outbound calls and identify opportunities with prospective clients, guests, partners, collaborators, institutions.
• Email, WhatsApp & Digital Outreach: Draft professional outreach messages and conduct follow-ups through multiple channels.
• Lead & Follow-up Management: Maintain databases, track leads, and manage progression from contact to conversion.
• Meeting Coordination & Relationship Management: Schedule meetings and coordinate availability with internal teams.
• Reporting & Performance Tracking: Prepare daily outreach reports and monitor engagement metrics.

Skills

Communication

Persuasion

Negotiation

Relationship-building

Follow-up discipline

Independent work

Outreach

Cold calling

Email drafting

WhatsApp messaging

Education

Graduate in any discipline

Freshers welcome

Tools

Google Sheets

MS Excel

CRM tools

Job description

Position: Business Development Executive

Organization: LIGHTS

Experience: 1-3 years

Location: Delhi (On-site)

Engagement: Full Time

LIGHTS is looking for a proactive, confident, and communication-oriented Business Development Executive to generate opportunities through cold calling, email communication, WhatsApp outreach, and consistent follow-ups.

The individual will be responsible for connecting with prospective clients, podcast guests, partners, collaborators, institutions, and other relevant stakeholders to initiate professional conversations and generate meaningful opportunities for the organization.

The role requires strong communication, persuasion, relationship-building, and follow-up skills, along with the ability to maintain organized lead databases and track outreach activities from initial contact to conversion.

Key Responsibilities

• Cold Calling & Lead Generation
• Make outbound calls to prospective clients, podcast guests, partners, collaborators, institutions, and other relevant contacts.
• Introduce LIGHTS and communicate the purpose of outreach professionally.
• Identify potential opportunities through targeted calling and prospect communication.
• Initiate meaningful conversations and generate interest in the organization's initiatives.
• Understand prospect requirements and identify relevant collaboration or engagement opportunities.
• Email, WhatsApp & Digital Outreach
• Draft and send professional outreach emails to prospective contacts.
• Conduct follow-ups through email, WhatsApp, phone calls, and other relevant communication channels.
• Customize outreach messages based on the recipient and purpose of communication.
• Share relevant organizational information, proposals, and collaboration details.
• Maintain professional communication and ensure timely responses.
• Lead & Follow-up Management
• Maintain and regularly update databases of prospective clients, guests, partners, and collaborators.
• Track all leads based on their communication and conversion stages.
• Follow up with existing leads to maintain engagement and move opportunities forward.
• Maintain records of previous conversations, pending responses, and next follow-up dates.
• Ensure no potential opportunity is missed due to delayed or incomplete follow-ups.
• Meeting Coordination & Relationship Management
• Schedule meetings, calls, and discussions with interested prospects.
• Coordinate meeting availability with internal teams and relevant stakeholders.
• Maintain professional relationships with prospective collaborators and partners.
• Share relevant updates and information with interested contacts.
• Ensure smooth communication between prospects and the concerned internal teams.
• Reporting & Performance Tracking
• Prepare daily outreach and activity reports.
• Track calls made, meaningful conversations, follow-ups completed, and responses received.
• Monitor qualified leads, meetings scheduled, and conversion stages.
• Maintain accurate records using Google Sheets, Excel, or CRM tools.
• Share regular progress updates and highlight potential opportunities to the reporting manager.

Required Skills & Qualifications

• Graduate in any discipline.
• Freshers with strong communication and interpersonal skills may apply.
• Prior experience in cold calling, telecalling, lead generation, business development, sales, or outreach will be preferred.
• Excellent verbal and written communication skills in English.
• Confidence in making outbound calls and initiating conversations.
• Strong persuasion, negotiation, and relationship-building abilities.
• Ability to draft professional emails and WhatsApp messages.
• Familiarity with Google Sheets, MS Excel, and basic CRM tools.
• Strong follow-up discipline and organizational skills.
• Ability to work independently and manage multiple prospects simultaneously.

Preferred Qualifications

• Experience in business development, client acquisition, partnership outreach, or institutional outreach.
• Familiarity with LinkedIn networking and professional communication.
• Experience coordinating meetings and managing prospect databases.
• Ability to communicate with researchers, academicians, professionals, institutions, and corporate stakeholders.
• Interest in research, education, science communication, and knowledge-driven initiatives.

Ideal Candidate Profile

We are looking for someone who is confident, persuasive, proactive, and comfortable initiating conversations with new people.

The ideal candidate should understand that successful outreach goes beyond making calls or sending messages. It requires meaningful conversations, consistent follow-ups, relationship building, and the ability to convert potential interest into qualified opportunities.

The candidate should be self-driven, target-oriented, and disciplined in maintaining communication records and achieving outreach objectives.

Skills: communication,whatsapp,skills,databases,email,business development,outreach,building,cold calling