Business Development Executive

Homelane; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Homelane in India is seeking a proactive Business Development professional to generate interior-design leads for local FOFO partner showrooms. The role is hands-on, with most time spent meeting builders, brokers, and apartment communities on the ground rather than at a desk.

You will build the channel, develop builder tie-ups, source leads through CP networks, run activations, coordinate showroom visits, and report weekly activity.

Qualifications

• Identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads.
• Keep relationships warm with regular follow-ups and visits.
• Develop builder and project tie-ups with developer sales and project marketing teams.
• Source leads through CP networks, builder connections, and on-ground outreach.
• Plan and execute society stalls, broker meets, and referral events to lift lead flow.
• Schedule, confirm, and ensure attendance for showroom visits and customer meetings.

Responsibilities

• Build the channel by onboarding brokers and channel partners who can feed interior leads.
• Plan and execute on-ground activations to boost lead flow.

Job description

Business Development - Job Description

The Role

A high-ownership field role focused on generating interior-design leads locally for a FOFO partner showroom. Most of the time is spent on the ground meeting builders, brokers, and apartment communities not at a desk.

Responsibilities

Build the channel

Identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads. Keep these relationships warm with regular follow-ups and visits.

Develop builder & project tie-ups

Engage developer sales and project-marketing teams. Target projects nearing possession or handover, where homeowner demand is highest.

Generate and track leads.

Source leads through CP networks, builder connections, and on-ground outreach. Map every referred lead to the right showroom or sales team.

Run BTL activations.

Plan and execute society stalls, possession drives, broker meets, and referral events to lift lead flow. Coordinate internally for smooth on-ground execution.

Fix and convert meetings.

Schedule, confirm, and ensure attendance for showroom visits and customer meetings sourced through partners.

Close the loop

Give partners timely feedback on meeting outcomes and lead status to keep them motivated and active.

Report.

Maintain lead trackers, partner databases, meeting logs, and weekly activity reports; monitor partner engagement levels.