Business Development Executive

Homelane; Mangaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Homelane in India (Karnataka, Mangaluru) is seeking a proactive Business Development professional to generate interior-design leads for FOFO partner showrooms. This high-ownership role involves field work, meeting builders, brokers, and apartment communities, with minimal desk time.

You will build and manage channel partners, develop builder tie-ups, source and track leads, and coordinate on-ground activations to boost showroom engagement and conversion.

Responsibilities

• Build the channel: Identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads. Keep these relationships warm with regular follow-ups and visits.
• Develop builder & project tie-ups: Engage developer sales and project-marketing teams. Target projects nearing possession or handover, where homeowner demand is highest.
• Generate and track leads: Source leads through CP networks, builder connections, and on-ground outreach. Map every referred lead to the right showroom or sales team.
• Run BTL activations: Plan and execute society stalls, possession drives, broker meets, and referral events to lift lead flow. Coordinate internally for smooth on-ground execution.
• Fix and convert meetings: Schedule, confirm, and ensure attendance for showroom visits and customer meetings sourced through partners.
• Close the loop: Give partners timely feedback on meeting outcomes and lead status to keep them motivated and active.
• Report: Maintain lead trackers, partner databases, meeting logs, and weekly activity reports; monitor partner engagement levels.

Job description

Business Development - Job Description

The Role

A high-ownership field role focused on generating interior-design leads locally for a FOFO partner showroom. Most of the time is spent on the ground meeting builders, brokers, and apartment communities not at a desk.

Responsibilities

Build the channel

Identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads. Keep these relationships warm with regular follow-ups and visits.

Develop builder & project tie-ups

Engage developer sales and project-marketing teams. Target projects nearing possession or handover, where homeowner demand is highest.

Generate and track leads.

Source leads through CP networks, builder connections, and on-ground outreach. Map every referred lead to the right showroom or sales team.

Run BTL activations.

Plan and execute society stalls, possession drives, broker meets, and referral events to lift lead flow. Coordinate internally for smooth on-ground execution.

Fix and convert meetings.

Schedule, confirm, and ensure attendance for showroom visits and customer meetings sourced through partners.

Close the loop

Give partners timely feedback on meeting outcomes and lead status to keep them motivated and active.

Report.

Maintain lead trackers, partner databases, meeting logs, and weekly activity reports; monitor partner engagement levels.