Business Development Executive

Homelane; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Homelane in Bengaluru seeks a field-based Business Development professional to generate interior-design leads locally for FOFO showroom partnerships. The role emphasizes on-ground meetings with builders, brokers, and apartment communities rather than desk work.

You will build and manage channel partners, develop builder tie-ups for near-possession projects, and run activations to boost lead flow while maintaining detailed partner and lead records.

Qualifications

• Experience in B2B sales and channel development.
• Strong relationship-building with brokers, builders, and real estate consultants.
• Ability to operate autonomously with field-based responsibilities.

Responsibilities

• Build the channel: identify, onboard, and activate brokers, channel partners, and real estate consultants to feed qualified interior leads.
• Develop builder and project tie-ups with developer sales and project-marketing teams for key projects.
• Generate and track leads from CP networks, builder connections, and on-ground outreach; map each lead to showroom or sales team.
• Plan and execute BTL activations: society stalls, broker meets, and referral events to lift lead flow.
• Schedule and confirm showroom visits and customer meetings sourced through partners; ensure attendance.
• Provide timely feedback on meeting outcomes and lead status to keep partners motivated.
• Maintain lead trackers, partner databases, and weekly activity reports; monitor engagement levels.

Skills

Lead generation

Channel development

On-ground outreach

Relationship management

Job description

Business Development - Job Description

The Role

A high-ownership field role focused on generating interior-design leads locally for a FOFO partner showroom. Most of the time is spent on the ground meeting builders, brokers, and apartment communities not at a desk.

Responsibilities

• Build the channel. Identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads. Keep these relationships warm with regular follow-ups and visits.
• Develop builder & project tie-ups. Engage developer sales and project-marketing teams. Target projects nearing possession or handover, where homeowner demand is highest.
• Generate and track leads. Source leads through CP networks, builder connections, and on-ground outreach. Map every referred lead to the right showroom or sales team.
• Run BTL activations. Plan and execute society stalls, possession drives, broker meets, and referral events to lift lead flow. Coordinate internally for smooth on-ground execution.
• Fix and convert meetings. Schedule, confirm, and ensure attendance for showroom visits and customer meetings sourced through partners.
• Close the loop. Give partners timely feedback on meeting outcomes and lead status to keep them motivated and active.
• Report. Maintain lead trackers, partner databases, meeting logs, and weekly activity reports; monitor partner engagement levels.