Business Development Executive

Psiog Digital; Chennai District; On-site; INR 500,000 - 800,000; Full time

Job summary

Psiog Digital in Chennai is seeking a content marketing specialist to craft market-facing content such as Whitepapers, Case studies, and Articles, and to manage presentations and the company website.

The role also covers social media management, internal event coordination, and collaboration with subject matter experts to translate operations into clear content. A strong writing background and MS Office proficiency are essential.

Qualifications

• Undergraduate Degree in B.E./B.Tech.
• 2+ years of experience in Sales, Business Development, or Marketing roles
• Proven track record in Sales, Marketing or Digital Marketing
• Excellent verbal and written communication skills
• Creative & technical writing experience
• Ability to work under pressure and take on challenges
• Fluency with Microsoft Office suite Excel, PowerPoint, Word, etc.

Responsibilities

• Create compelling market-facing content such as Whitepapers, Case studies, Articles, Presentations, etc.
• Maintain and enhance content on the existing website
• Manage brands social media handles and improve presence
• Organize, coordinate and conduct internal events by liaising with vendors
• Maintain positive professional relationships with internal stakeholders
• Use modern marketing techniques to improve brand perception and visibility in the market
• Work closely with Subject matter experts to translate on-the-ground operations to easy-to-understand content
• Conduct high-level industry research to develop effective content
• Promote the companys products or services in appropriate forums for better traction and visibility
• Coordinate with multiple vendors to ensure timely deliverables
• Evaluate and use marketing tools to streamline, structure, and automate processes for faster turnaround

Skills

Verbal communication

Written communication

Creative writing

Technical writing

Digital marketing

Education

B.E./B.Tech.

Tools

Microsoft Office

Job description

Role & responsibilities

• Create compelling market-facing content such as Whitepapers, Case studies, Articles, Presentations, etc.
• Maintain and enhance content on the existing website
• Manage brands social media handles and improve presence
• Organize, coordinate and conduct internal events by liaising with vendors
• Maintain positive professional relationships with internal stakeholders
• Use modern marketing techniques to improve brand perception and visibility in the market
• Work closely with Subject matter experts to translate on-the-ground operations to easy-to-understand content
• Conduct high-level industry research to develop effective content
• Promote the companys products or services in appropriate forums for better traction and visibility
• Coordinate with multiple vendors to ensure timely deliverables
• Evaluate and use marketing tools to streamline, structure, and automate processes for faster turnaround

Preferred candidate profile

• Undergraduate Degree in B.E, B.Tech.
• 2+ years of experience in Sales, Business Development, or Marketing roles
• Proven track record in their past role around Sales, Marketing or Digital Marketing
• Excellent verbal and written communication skills
• Creative & technical writing experience
• Ability to work under pressure and ready to take on challenges
• Fluency with Microsoft Office suite Excel, PowerPoint, Word, etc.
• Basic understanding of Business functions and operations across a variety of industries