Business Development Associate

Dr. Rajkumar Academy; Bengaluru; On-site; INR 300,000 - 540,000; Full time

Job summary

Dr. Rajkumar Academy in Bengaluru is seeking a motivated Business Development Associate (BDA) to handle student enquiries, counsel families, and convert leads into admissions. You will manage CRM records, track follow-ups, and support the complete admission process.

The role emphasizes strong communication, lead-management, and meeting monthly admission targets within a dynamic education environment.

Qualifications

• Bachelor's degree in any discipline preferred.
• Excellent verbal and written communication skills.
• Strong counselling and convincing skills.
• Good telephone etiquette and interpersonal skills.
• Basic knowledge of CRM software, MS Excel, and Google Sheets.
• Ability to handle students and parents professionally.
• Strong follow-up and lead-management skills.
• Target-oriented and result-driven.
• Ability to work under pressure and meet deadlines.
• Prior experience in education counselling, admissions, telecalling, or sales is an advantage.

Responsibilities

• Handle incoming and outgoing calls from students and parents.
• Counsel students and parents regarding available courses and programs.
• Follow up with leads and convert them into admissions.
• Maintain accurate CRM records and generate daily/weekly reports.
• Follow up on payment and admission related tasks.
• Provide regular updates to the reporting manager.

Skills

verbal communication

written communication

counselling

telephone etiquette

lead management

CRM management

follow-up

result-driven

Education

Bachelor's degree in any discipline

Tools

CRM software

MS Excel

Google Sheets

Job description

JOB DESCRIPTION – BUSINESS DEVELOPMENT ASSOCIATE (BDA)

Position: Business Development Associate (BDA)

Department: Admissions / Business Development

Employment Type: Full-Time

Location: Vijayanagara , Bangalore

Reporting To: [Manager/Head]

Job Summary

We are looking for a motivated and communication-oriented Business Development Associate (BDA) to manage student enquiries, handle incoming and outgoing calls, counsel students and parents, follow up with prospective students, and convert leads into admissions.

The BDA will be responsible for maintaining accurate information in the CRM, ensuring timely follow-ups, assisting students and parents throughout the admission process, and achieving assigned admission and conversion targets.

Key Responsibilities

1. Calling & Lead Management

• Handle incoming and outgoing calls from students and parents.
• Contact prospective students from leads generated through various channels.
• Understand the student's requirements, course preferences, and career goals.
• Follow up regularly with interested students and parents.
• Maintain professional communication through calls, WhatsApp, and other approved channels.
• Ensure all assigned leads are contacted and followed up within the required timeline.

2. Student & Parent Counselling

• Counsel students and parents regarding available courses and programs.
• Explain course structure, eligibility, fees, duration, batches, facilities, and career opportunities.
• Understand student requirements and recommend suitable courses.
• Address questions, concerns, and objections professionally.
• Build trust and maintain a positive relationship with students and parents.
• Guide students through the complete admission process.

3. Admission Conversion

• Convert enquiries and leads into confirmed admissions.
• Follow up with students who have shown interest but have not yet enrolled.
• Follow up regarding application completion, document submission, admission confirmation, and fee payment.
• Maintain regular communication until the admission process is completed.
• Achieve monthly admission and conversion targets.

4. CRM Management

• Enter and maintain accurate student/lead information in the CRM system.
• Update lead status after every call or interaction.
• Record counselling details, follow-up dates, remarks, and outcomes.
• Ensure timely follow-up for all active leads.
• Keep CRM records accurate and up to date.
• Prepare daily and weekly CRM reports when required.

5. Fee & Payment Follow-Up

• Follow up with students/parents regarding pending admission or fee payments.
• Communicate payment deadlines and relevant payment information.
• Coordinate with the accounts/admissions team regarding payment status.
• Maintain proper records of payment-related follow-ups.

6. Daily Reporting

• Submit daily reports covering:
• Incoming calls
• Outgoing calls
• Leads contacted
• Counselling completed
• Follow-ups completed
• Admissions converted
• Pending leads
• Fee/payment follow-ups
• Provide regular updates to the reporting manager.

Required Skills & Qualifications

• Bachelor's degree in any discipline preferred.
• Excellent verbal and written communication skills.
• Strong counselling and convincing skills.
• Good telephone etiquette and interpersonal skills.
• Basic knowledge of CRM software, MS Excel, and Google Sheets.
• Ability to handle students and parents professionally.
• Strong follow-up and lead-management skills.
• Target-oriented and result-driven.
• Ability to work under pressure and meet deadlines.
• Prior experience in education counselling, admissions, telecalling, or sales is an advantage.

Key Performance Indicators (KPIs)

• Number of calls handled and made.
• Number of leads contacted.
• Follow-up completion rate.
• Number of counselling sessions completed.
• Lead-to-admission conversion rate.
• Monthly admission target achievement.
• Fee/payment follow-up completion.
• CRM accuracy and timely updates.
• Student/parent satisfaction.

Core Competencies

• Communication | Counselling | Telecalling | Lead Management | CRM Management | Follow-up | Admission Conversion | Customer Relationship Management | Target Achievement