Marketing Executive

Career Point University; Hoshiarpur; On-site; INR 300,000 - 450,000; Full time

Job summary

Career Point University in Punjab is seeking an ambitious admissions professional to drive lead generation, counselling and admissions across local schools and communities. You will manage inquiries, explain programs and scholarships, and convert qualified leads into enrolled students.

You will also support field marketing activities, attend education fairs, and maintain accurate CRM/ERP records to ensure targets are achieved monthly.

Responsibilities

• Lead Generation & Enquiry Management: Generate prospective student leads through calls, references, school visits, events, campaigns and local activities.
• Attend and respond to walk-in, online and telephonic enquiries.
• Understand students' academic requirements, course preferences and career goals.
• Maintain accurate records of all leads and enquiries in CRM/ERP.
• Counselling: Explain courses, batches, fee structures, scholarships, study material, test series and other offerings.
• Admission Conversion: Follow up with prospective students until closure and convert qualified leads into paid admissions.
• Coordinate with Centre Head/Academic Team for admission-related requirements and ensure timely collection of forms, documents and fees.
• Sales Follow-up: Maintain daily follow-up with leads via calls, WhatsApp and other channels; categorize leads and plan follow-ups.
• Field & Local Marketing Support: Participate in school visits, seminars, career counselling sessions, education fairs and promotional activities.
• Reporting & MIS: Submit daily sales and follow-up reports and keep lead/enquiry/admission data updated.

Tools

CRM/ERP

Job description

Role & responsibilities

KRAs:

A. Lead Generation & Enquiry Management

• Generate prospective student leads through calls, references, school visits, events, campaigns and local activities.
• Attend and respond to walk-in, online and telephonic enquiries.
• Understand students' academic requirements, course preferences and career goals.
• Maintain accurate records of all leads and enquiries in CRM/ERP.

B. Student & Parent Counselling

• Explain courses, batches, fee structures, scholarships, study material, test series and other offerings.
• Conduct effective counselling with students and parents.
• Identify the right course/program based on student requirements.
• Handle objections related to fees, course selection, competition and other concerns professionally.

C. Admission Conversion

• Follow up systematically with prospective students until closure.
• Convert qualified leads into paid admissions.
• Coordinate with the Centre Head/Academic Team for admission-related requirements.
• Ensure timely collection of admission forms, documents and fees.
• Achieve assigned monthly admission and revenue targets.

D. Sales Follow-up

• Maintain daily follow-up with leads through calls, WhatsApp and other approved communication channels.
• Categorize leads as hot, warm and cold and plan follow-ups accordingly.
• Reconnect with old, inactive and missed leads.
• Track reasons for non-conversion and maintain proper remarks in CRM/ERP.

E. Field & Local Marketing Support

• Participate in school visits, seminars, career counselling sessions, education fairs and promotional activities.
• Support scholarship exams, open houses, seminars and admission campaigns.
• Generate local references and build relationships with students, parents and institutions.

F. Reporting & MIS

• Submit daily sales and follow-up reports.
• Maintain updated lead, enquiry and admission data.
• Share daily/weekly/monthly achievement against targets.
• Provide feedback on market trends, competitor activities and student/parent requirements.