Business Development Associate (BDA)

HarmonyTech; Karnataka; On-site; INR 400,000 - 700,000; Full time

Job summary

HarmonyTech is hiring a Business Development Associate to drive enrollments in premium EdTech programs priced ₹3 lakh to ₹3.5 lakh. You will connect with prospective learners, understand their career goals, and guide them through program options in a consultative sales process.

This role requires excellent communication and a target-driven mindset, with the ability to manage high-volume calls while maintaining CRM records.

Qualifications

• Excellent communication and interpersonal skills.
• Interest in sales and guiding learners through programs.
• Willingness to work from the office in Bengaluru or Gurugram.

Responsibilities

• Connect with prospective learners through outbound calls and follow-ups.
• Understand customer requirements, career goals, and learning needs.
• Explain educational programs and their benefits, guiding enrollments.
• Counsel learners and recommend suitable programs.
• Handle inquiries and objections for programs priced ₹3–₹3.5 lakh.
• Manage the full sales cycle from lead generation to enrollment.
• Maintain CRM records and coordinate enrollment processes.

Skills

Verbal communication

Interpersonal skills

Persuasion

Negotiation

CRM knowledge

Lead follow-up

Target-oriented

Education

B.Tech / M.Tech

B.Com / BBA / MBA (Marketing & Sales)

Job description

Business Development Associate (BDA)

• Experience: 0–2 Years (Freshers Can Apply)


• Job Type: Full-Time


• Work Mode: Work From Office Industry: EdTech / Education Sales

Job Description

We are looking for enthusiastic and target-driven Business Development Associates (BDA) to join our growing sales team. The ideal candidate should have excellent communication skills, a passion for sales, and the ability to guide prospective learners in making informed career decisions.

This role involves connecting with potential customers, understanding their career aspirations, explaining educational programs, and driving enrollments through consultative selling.

Key Responsibilities

• Connect with prospective learners through outbound calls and regular follow-ups.


• Understand customer requirements, career goals, and learning needs.


• Explain educational and upskilling programs, their benefits, and career opportunities.


• Counsel potential learners and recommend suitable programs.


• Handle inquiries and objections related to premium educational programs priced between ₹3 lakh and ₹3.5 lakh.


• Manage the complete sales cycle, from lead generation and qualification to enrollment closure.


• Build strong customer relationships to improve conversions.


• Achieve monthly sales and enrollment targets.


• Maintain accurate lead information and follow-up records in the CRM.


• Coordinate with internal teams to ensure a smooth enrollment process.

Experience

• 0–2 years in Business Development, Inside Sales, EdTech Sales, Educational Counseling, or related fields.


• Freshers with excellent communication and interpersonal skills are welcome.


• Candidates with EdTech sales experience will be preferred.

Educational Qualifications

• Technical Background: B.Tech / M.Tech


• Non-Technical Background: B.Com / BBA / MBA (Marketing & Sales)

Required Skills

• Excellent verbal communication and interpersonal skills.


• Strong persuasion, negotiation, and objection-handling abilities.


• Interest in sales and customer engagement.


• Ability to manage high-volume calling and regular follow-ups.


• Target-oriented mindset with a willingness to achieve sales goals.


• Basic understanding of CRM tools and sales processes.


• Positive attitude, resilience, and eagerness to learn.


• Ability to work independently and collaboratively in a fast-paced environment.

Pay: ₹400,000.00 - ₹700,000.00 per year

Application Question(s)

• 1. What is your highest educational qualification?


• 2. How much relevant experience do you have in sales, business development, inside sales, or educational counseling?


• 3. Are you comfortable counseling prospective learners about educational programs priced between ₹3 lakh and ₹3.5 lakh and handling sales closures?


• 4. Are you 29 years of age or below?


• 5. Are you willing to work from the office in Bengaluru or Gurugram?

Work Location: In person