Business Development Executive (BDE)

Weekday AI; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Weekday AI is seeking a motivated Business Development Associate to join our sales team in Bengaluru. This on-site role will focus on engaging with parents and guardians, explaining educational programs, and guiding enrollment.

You will manage inbound and outbound leads, schedule demos, and drive conversions, while collaborating with marketing and operations to optimize lead quality and onboarding. The position requires a Bachelor's degree with 1+ years in sales, preferably in EdTech or B2C

Qualifications

• Bachelor’s degree in any discipline required or equivalent experience.
• Prior experience in B2C sales, business development, inside sales, or EdTech sales is preferred.
• Strong communication, presentation, interpersonal, negotiation and persuasion skills.
• Ability to build trust and rapport with parents, guardians, and prospective customers.
• Comfortable handling high-volume calls, follow-ups, and target-driven sales activity.
• Willingness to work on-site in Bengaluru (HSR Layout), six days a week.

Responsibilities

• Handle inbound and outbound calls with prospective parents and guardians to understand requirements and introduce educational programs.
• Follow up consistently with leads through calls, messages and other channels to drive conversions.
• Explain course offerings, learning benefits, program structure and enrollment processes clearly.
• Schedule and conduct product/course demonstrations and counseling sessions for prospects.
• Build strong relationships with parents and prospects by addressing queries and concerns.
• Manage leads through the sales funnel from initial contact to enrollment and onboarding.
• Maintain accurate lead information, follow-ups, activities and conversion status in CRM systems.
• Achieve defined sales targets, conversion goals and revenue objectives.
• Coordinate with marketing and operations to support campaigns and improve lead quality.

Skills

EdTech Sales

B2C Sales

Communication

Negotiation

Education

Bachelors Degree

Tools

CRM Tools

Spreadsheets

Office Software

Job description

This role is for one of Weekday’s clients
Salary range: Rs 400000 - Rs 600000 (ie INR 4 - 6 LPA)

Min Experience: 1+ years
Location: Bengaluru
JobType: full-time

We are looking for a motivated and results-driven Business Development Associate to join our sales team in HSR Layout, Bengaluru. This is a full-time, on-site role with a 6-day working structure.

The ideal candidate will be responsible for engaging with prospective parents and guardians, understanding their requirements, explaining educational programs, and guiding them through the enrollment journey. The role involves managing inbound and outbound leads, conducting follow-ups, scheduling demos or counseling sessions, and converting qualified prospects into enrollments.

You will work closely with marketing and operations teams to improve lead generation, outreach, and the overall customer onboarding experience.

Key Responsibilities

• Handle inbound and outbound calls with prospective parents and guardians to understand their requirements and introduce relevant educational programs.
• Follow up consistently with leads through calls, messages, and other communication channels to drive conversions.
• Explain course offerings, learning benefits, program structure, and enrollment processes clearly and confidently.
• Schedule and conduct product/course demonstrations and counseling sessions for prospective customers.
• Build strong relationships with parents and prospects by addressing queries, understanding concerns, and providing appropriate solutions.
• Manage leads throughout the sales funnel, from initial interaction to enrollment and onboarding.
• Maintain accurate and updated lead information, follow-ups, activities, and conversion status in CRM systems.
• Achieve defined sales targets, conversion goals, and revenue objectives on a consistent basis.
• Coordinate with marketing and operations teams to support campaigns, improve lead quality, and ensure smooth customer onboarding.
• Track sales performance and provide timely reports on lead activity, conversions, follow-ups, and pipeline status.
• Represent the organization professionally across all customer interactions and contribute to a positive customer experience.
• Identify opportunities to improve sales processes, outreach strategies, and overall conversion rates.

Qualifications & Experience

• Bachelor’s degree in any discipline; relevant sales or business development experience may be considered in lieu of formal education.
• Prior experience in B2C sales, business development, inside sales, or EdTech sales is preferred.
• Strong communication, presentation, interpersonal, negotiation, and persuasion skills.
• Ability to build trust and rapport with parents, guardians, and prospective customers.
• Comfortable handling high-volume calls, follow-ups, and target-driven sales activities.
• Strong customer orientation with the ability to understand needs and recommend suitable solutions.
• Comfortable using CRM tools, spreadsheets, and basic office software for lead management and reporting.
• Ability to work independently as well as collaboratively in a fast-paced environment.
• Willingness to work on-site in Bengaluru (HSR Layout), six days a week.

Must-Have Skills

• EdTech Sales
• B2C Sales

Good-to-Have Skills

• Sales Processes
• Sales Strategy

What We’re Looking For

We are looking for a proactive and target-oriented professional who enjoys interacting with customers, understands consultative selling, and can effectively move prospects through the sales funnel. The ideal candidate should be comfortable working in a fast-paced environment and be driven by achieving measurable sales outcomes while maintaining a strong customer experience.