Business Development Associate (BDA)

People XM; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Job summary

People XM is seeking a motivated Business Development Associate to drive lead generation and client outreach from our Bangalore office. You will identify opportunities, research markets, and present tailored solutions to prospective clients while collaborating with Sales & Marketing to accelerate growth.

The ideal candidate has strong communication, negotiation, and relationship-building skills, with a proactive approach to meeting monthly and quarterly targets.

Qualifications

• Bachelor's degree in business-related field required or strong equivalent experience.
• Fresh graduates with strong communication skills encouraged to apply.
• MBA preferred but not mandatory for the right candidate.
• Experience in B2B sales or business development is a plus.

Responsibilities

• Identify and generate new business leads via cold calling, emails, LinkedIn, and networking.
• Research potential clients, industries, and market opportunities.
• Understand client requirements and present company offerings accordingly.
• Schedule meetings, product demonstrations and follow-ups.
• Build and maintain relationships with prospects and clients to support sales growth.
• Document leads and activities in CRM and track progress toward targets.

Skills

Verbal communication

Written communication

Interpersonal skills

Relationship building

Negotiation

Persuasion

Market research

CRM proficiency

MS Office / Excel

Time management

Self-motivation

Team collaboration

Education

Bachelor's degree (BBA/B.Com/Marketing/Management)

MBA in Marketing or Sales

Fresh graduates welcome

Tools

CRM platforms

LinkedIn

Job description

Job Title: Business Development Associate

Department: Sales & Business Development

Experience: 0-2 Years

Employment Type: Full-Time

Location: Bangalore

Job Summary

We are looking for a motivated and results-driven Business Development Associate (BDA) to join our team. The ideal candidate will be responsible for identifying new business opportunities, generating leads, building client relationships, and supporting sales growth.

The role requires strong communication, negotiation, and interpersonal skills, along with a proactive approach to achieving business targets.

Key Responsibilities

• Identify and generate new business leads through cold calling, emails, LinkedIn, and networking.
• Research potential clients, industries, and market opportunities.
• Connect with prospective customers to understand their business requirements.
• Present company products and services to potential clients.
• Schedule meetings, product demonstrations, and follow-up discussions.
• Build and maintain strong relationships with prospective and existing clients.
• Support the sales team in converting qualified leads into customers.
• Maintain accurate records of leads, client interactions, and sales activities in CRM systems.
• Follow up with prospects regularly to move opportunities through the sales pipeline.
• Work towards achieving monthly and quarterly sales targets.
• Collaborate with marketing and sales teams to develop business growth strategies.
• Prepare regular reports on lead generation, sales activities, and business development performance.

Required Skills

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building abilities.
• Good negotiation and persuasion skills.
• Basic understanding of sales and business development processes.
• Ability to conduct market research and identify potential customers.
• Proficiency in MS Office, Excel, and CRM tools.
• Strong organizational and time-management skills.
• Self-motivated, target-oriented, and willing to learn.
• Ability to work independently and collaboratively.

Educational Qualifications

• Bachelor's degree in Business Administration (BBA), Commerce (B.Com), Marketing, Management, or a related field.
• MBA in Marketing or Sales will be an added advantage.
• Fresh graduates with strong communication skills and an interest in sales are encouraged to apply.

Preferred Qualifications

• Prior internship or experience in sales, business development, or customer relationship management.
• Familiarity with B2B sales, lead generation, and client acquisition.
• Experience using LinkedIn, email outreach, and CRM platforms.
• Basic understanding of sales funnels and customer conversion strategies.