Business Development Associate

Impact Guru Inc.; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Impact Guru Inc. is seeking a cohort-friendly professional to build and nurture relationships with hospitals, doctors, and partners, driving lead generation and campaign success.

You will guide fundraisers in creating compelling pages, storytelling, and documentation while coordinating with marketing, operations, and customer success teams to optimize performance. You will stay abreast of crowdfunding market trends and competitor activity, providing continuous support to maximize visibility and

Responsibilities

• Build and maintain strong relationships with hospitals, doctors, and partners to generate leads
• Guide fundraisers in creating compelling campaign pages, including storytelling, documentation, and structuring
• Drive campaign success by advising on outreach strategies across social media, WhatsApp, and email
• Coordinate with internal teams (marketing, operations, customer success) to optimize campaign performance
• Track and manage daily funnel metrics: leads, conversions, funds raised, and campaign success rate
• Provide continuous support to fundraisers to maximize visibility and donations
• Stay updated with market trends and competitor activity in the crowdfunding space

Job description

Role & responsibilities

• Build and maintain strong relationships with hospitals, doctors, and partners to generate leads


• Guide fundraisers in creating compelling campaign pages, including storytelling, documentation, and structuring


• Drive campaign success by advising on outreach strategies across social media, WhatsApp, and email


• Coordinate with internal teams (marketing, operations, customer success) to optimize campaign performance


• Track and manage daily funnel metrics: leads, conversions, funds raised, and campaign success rate


• Provide continuous support to fundraisers to maximize visibility and donations


• Stay updated with market trends and competitor activity in the crowdfunding space