Associate - Business Development

Panacorp Software Solutions; Tamil Nadu; On-site; INR 420,000 - 640,000; Full time

Job summary

Panacorp Software Solutions in Tamil Nadu is seeking a Marketing Associate to drive lead generation, engage with potential customers, and support the sales team with collaterals and demos. You will execute digital campaigns, track performance, conduct market research, and contribute to content creation and reporting to help shape future marketing strategies.

Collaboration with the sales team is essential. Maintain and update customer databases, follow up with leads, and assist in preparing

Qualifications

• Identify and generate leads through digital marketing campaigns, cold calling, and email outreach.
• Engage with potential customers to understand their needs and provide relevant product or service information.
• Qualify leads and schedule meetings or product demos for the sales team.
• Support the execution of marketing campaigns, including email marketing, social media promotions, and content marketing.
• Collaborate with the digital marketing team to track campaign performance and optimize strategies.
• Assist in content creation, including writing promotional emails, social media posts, and marketing materials.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Provide insights and recommendations to improve marketing strategies.
• Maintain and update customer databases with relevant information.
• Work closely with the sales team to align marketing efforts with business goals.
• Provide necessary marketing materials and presentations to support the sales process.
• Follow up with leads and prospects to ensure continuous engagement.
• Track and report on marketing campaign performance and lead conversion rates.
• Analyze key metrics and provide insights for future marketing strategies.
• Prepare reports and presentations for management.

Responsibilities

• Identify and generate leads through digital marketing campaigns, cold calling, and email outreach.
• Engage with potential customers to understand their needs and provide relevant product or service information.
• Qualify leads and schedule meetings or product demos for the sales team.
• Support the execution of marketing campaigns, including email marketing, social media promotions, and content marketing.
• Collaborate with the digital marketing team to track campaign performance and optimize strategies.
• Assist in content creation, including writing promotional emails, social media posts, and marketing materials.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Provide insights and recommendations to improve marketing strategies.
• Maintain and update customer databases with relevant information.
• Work closely with the sales team to align marketing efforts with business goals.
• Provide necessary marketing materials and presentations to support the sales process.
• Follow up with leads and prospects to ensure continuous engagement.
• Track and report on marketing campaign performance and lead conversion rates.
• Analyze key metrics and provide insights for future marketing strategies.
• Prepare reports and presentations for management.

Job description

Key Responsibilities:

Lead Generation & Customer Engagement:

• Identify and generate leads through digital marketing campaigns, cold calling, and email outreach.


• Engage with potential customers to understand their needs and provide relevant product or service information.


• Qualify leads and schedule meetings or product demos for the sales team.

Marketing Campaign Execution:

• Support the execution of marketing campaigns, including email marketing, social media promotions, and content marketing.


• Collaborate with the digital marketing team to track campaign performance and optimize strategies.


• Assist in content creation, including writing promotional emails, social media posts, and marketing materials.

Market Research & Analysis:

• Conduct market research to identify trends, customer preferences, and competitor activities.


• Provide insights and recommendations to improve marketing strategies.


• Maintain and update customer databases with relevant information.

Sales Support & Coordination:

• Work closely with the sales team to align marketing efforts with business goals.


• Provide necessary marketing materials and presentations to support the sales process.


• Follow up with leads and prospects to ensure continuous engagement.

Reporting & Performance Monitoring:

• Track and report on marketing campaign performance and lead conversion rates.


• Analyze key metrics and provide insights for future marketing strategies.


• Prepare reports and presentations for management.