Business Development Associate

BU Soft Tech; Chennai District; On-site; INR 420,000 - 650,000; Full time

Job summary

BU Soft Tech is seeking a motivated Business Development Executive to join our sales team and support new business growth. The candidate should have IT services/ software services sales exposure and a keen interest in lead generation, prospecting, and client engagement.

The role focuses on identifying international B2B clients, generating leads through multiple channels, and setting up meetings for the sales team. Strong communication and research skills are essential for success.

Qualifications

• 1-2 years of experience in IT Services / Software Services Business Development.
• Inside Sales, SDR, or B2B Sales experience preferred.
• Good verbal and written communication skills.
• Comfortable with cold calling and outbound prospecting.
• Experience with LinkedIn and email-based prospecting.
• Basic understanding of IT services such as Software Development, Cloud, Data, AI/ML, or Enterprise Applications.
• Ability to research accounts and identify relevant decision-makers.
• Good follow-up and relationship-building skills.
• Target-oriented and willing to work in a performance-driven environment.
• Proficient in MS Excel/Sheets and related tools.

Responsibilities

• Identify and research potential B2B clients in international markets.
• Generate new leads through LinkedIn, email, calling, databases, and other channels.
• Conduct outbound calls and email campaigns to targeted prospects.
• Connect with CXO, IT, Digital, Data, and Technology decision-makers.
• Understand prospect requirements and identify potential business opportunities.
• Schedule qualified meetings for the sales team.
• Maintain accurate prospect and activity information.
• Follow up consistently with prospects and move opportunities through the sales process.
• Coordinate with Sales, Presales, and Delivery teams when required.
• Meet defined monthly activity and qualified-meeting targets.
• Maintain regular reports on outreach activities, meetings, and pipeline.

Skills

Lead generation

Cold calling

LinkedIn prospecting

Inside Sales

MS Excel/Sheets

B2B Sales

Communication skills

Tools

LinkedIn Sales Navigator

Apollo

Job description

Company Description BU Soft Tech is a global technology product, services and digital engineering company that helps organizations build, modernize, and scale with confidence. The company partners with enterprises, mid-market, and high-growth businesses to solve complex challenges through a practical, outcome-focused mix of consulting, engineering, data, and platform expertise. With deep cross-industry and international experience, BU Soft Tech delivers end-to-end solutions from strategy and architecture to execution and continuous optimization. Its capabilities span digital and technology consulting, data, analytics and AI, digital engineering, cloud transformation, enterprise platforms, product engineering, and system integration. BU Soft Tech operates as a trusted partner, focused on using technology to drive growth while reducing complexity.

About the Role

We are looking for a motivated Business Development Executive to join our sales team and

support new business growth for BU Soft Tech.

The ideal candidate should have experience in IT Services / Software Services sales, with good

communication skills and a strong interest in lead generation, prospecting, and client engagement.

Key Responsibilities

• Identify and research potential B2B clients in international markets.
• Generate new leads through LinkedIn, email, calling, databases, and other channels.
• Conduct outbound calls and email campaigns to targeted prospects.
• Connect with CXO, IT, Digital, Data, and Technology decision-makers.
• Understand prospect requirements and identify potential business opportunities.
• Schedule qualified meetings for the sales team.
• Maintain accurate prospect and activity information.
• Follow up consistently with prospects and move opportunities through the sales process.
• Coordinate with the Sales, Presales, and Delivery teams when required.
• Meet defined monthly activity and qualified-meeting targets.
• Maintain regular reports on outreach activities, meetings, and pipeline.

Required Skills

• 1-2 years of experience in IT Services / Software Services Business Development,
• . Inside Sales, SDR, or B2B Sales.
• Good verbal and written communication skills.
• Comfortable with cold calling and outbound prospecting.
• Experience with LinkedIn and email-based prospecting.
• Basic understanding of IT services such as Software Development, Cloud, Data, AI/ML, or
• Enterprise Applications.
• Ability to research accounts and identify relevant decision-makers.
• Good follow-up and relationship-building skills.
• Target-oriented and willing to work in a performance-driven environment.
• Good working knowledge of MS Excel/Sheets and tools.

Preferred

• Experience selling IT services to US.
• Experience using tools such as LinkedIn Sales Navigator, Apollo, or similar sales platforms.
• Exposure to lead-generation and appointment-setting activities.

Key Performance Areas

• Lead generation
• Outbound calling and email outreach
• Qualified meeting generation
• Prospect follow-ups
• CRM hygiene and activity tracking
• Pipeline contribution
• Achievement of monthly sales activity and meeting targets

What We Offer

• Opportunity to work with a growing IT services organization.
• Exposure to international clients and technology-led business opportunities.
• Learning opportunities across Data, AI/ML, Cloud, Enterprise Applications, and Software
• Engineering.
• Performance-driven career growth.