Business Development Associate

K12 Techno Services; Bengaluru Urban; On-site; INR 300,000 - 600,000; Full time

Job summary

K12 Techno Services in Bengaluru is seeking a Business Development Associate to drive student admissions through lead generation, counselling, and conversions. You will engage with parents, explain curriculum and facilities, and guide families through the admissions journey.

You will generate leads across walk-ins, calls, referrals, and online inquiries, conduct school tours, participate in education fairs, maintain CRM records, and work with academic and operations teams to achieve monthly and

Qualifications

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Responsibilities

• Generate and manage leads through channels such as walk-ins, tele-calling, referrals, and online enquiries.
• Counsel prospective parents regarding curriculum, facilities, and admission process.
• Conduct school tours and ensure a positive on-ground experience for visitors.
• Follow up with potential parents to achieve admission targets.
• Participate in on-ground marketing activities such as education fairs, parent meetings, and community events.
• Maintain accurate records of leads, enquiries, and conversions in CRM tools.
• Collaborate with academic and operations teams to ensure smooth onboarding of new students.
• Achieve monthly and quarterly admission targets.

Skills

Communication skills

Interpersonal skills

Presentation skills

MS Office

CRM tools

Education

Bachelor's degree in Business Administration/Marketing

MBA preferred

Tools

CRM

Job description

Job Title: Business Development Associate (BDA)

Location: Cheemasandra, Bangalore

Department: Admissions / Sales

Job Summary

The Business Development Associate (BDA) is responsible for driving student admissions through effective lead generation, counselling, and conversion strategies. The role involves engaging with parents, understanding their needs, and guiding them through the school's offerings to ensure a seamless admission experience.

Key Responsibilities

• Generate and manage leads through various channels such as walk-ins, tele-calling, referrals, and online enquiries.
• Counsel prospective parents regarding curriculum, facilities, and admission process.
• Conduct school tours and ensure an excellent on-ground experience for visitors.
• Follow up with potential parents to achieve admission targets.
• Participate in on-ground marketing activities such as education fairs, parent meetings, and community events.
• Maintain accurate records of leads, enquiries, and conversions in CRM tools.
• Collaborate with academic and operations teams to ensure smooth onboarding of new students.
• Achieve monthly and quarterly admission targets.

Required Qualifications and Skills

• Bachelor's degree in Business Administration, Marketing, or related field (MBA preferred).
• 0 to 4 years of experience in sales, counselling, or customer-facing roles (preferably in the education sector).
• Strong communication, interpersonal, and presentation skills.
• Ability to work under pressure and meet targets.
• Proficiency in MS Office and CRM tools.

Key Competencies

• Customer-centric approach
• Goal-oriented and self-motivated
• Team player with strong work ethics
• Persuasive communication and negotiation skills

Experience

• 0 to 4 years (Education or EdTech industry experience preferred)