Business Development & Admission Executive

Symture Private Limited; Kolkata; On-site; INR 350,000 - 600,000; Full time

Job summary

Symture Private Limited in Kolkata is seeking a results-driven business development professional to drive student recruitment for professional training programs. You will lead generation efforts, manage admissions, and build partnerships with schools, colleges and local communities.

The role requires excellent communication, strong persuading abilities and a willingness to engage in field marketing, telecalling and direct interactions with candidates to achieve monthly targets.

Qualifications

• Graduate in any discipline preferred.
• 4-5 years of experience in sales, business development, education counselling, admission counselling or marketing.
• Freshers with excellent communication and convincing skills may also apply.
• Strong communication, negotiation and interpersonal skills.
• Comfortable with field marketing, telecalling and direct student interaction.
• Target-oriented, self-motivated and capable of working independently.
• Basic knowledge of MS Excel, WhatsApp and lead management.

Responsibilities

• Generate student leads via field marketing and institutional visits.
• Identify candidates for professional training.
• Build relationships with schools, colleges and communities.
• Explore opportunities to expand the academy's student base.
• Contact prospective students by calls, WhatsApp and meetings.
• Explain courses aligned with career goals.
• Conduct counselling and guide to suitable courses.
• Follow up with interested candidates and convert to admissions.
• Maintain records of leads, follow-ups and admissions.
• Meet monthly lead generation and admission targets.
• Develop strategies to improve student enrolment.
• Prepare daily/weekly lead reports.
• Coordinate campaigns with management.

Job description

Key Responsibilities

1. Lead Generation & Market Development

• Generate potential student leads through field marketing, local market visits, educational institutions and other promotional activities.
• Identify potential candidates interested in professional training and skill development programmes.
• Develop and maintain relationships with schools, colleges, local communities and other lead-generation sources.
• Explore new opportunities to expand the academy's student base.

2. Lead Management & Admission Conversion

• Contact prospective students through calls, WhatsApp and direct meetings.
• Understand students' career goals and explain relevant courses and training programmes.
• Conduct counselling sessions and guide candidates towards suitable courses.
• Regularly follow up with interested candidates and convert enquiries into confirmed admissions.
• Maintain proper records of leads, follow-ups, conversions and admission status.

3. Business Development

• Achieve monthly lead generation and admission targets.
• Develop effective strategies to improve student enrolment.
• Prepare daily and weekly lead generation and admission reports.
• Coordinate with the management team for promotional campaigns and admission activities.

Candidate Requirements

• Graduate in any discipline preferred.
• 4-5 years of experience in sales, business development, education counselling, admission counselling or marketing.
• Freshers with excellent communication and convincing skills may also apply.
• Strong communication, negotiation and interpersonal skills.
• Comfortable with field marketing, telecalling and direct student interaction.
• Target-oriented, self-motivated and capable of working independently.
• Basic knowledge of MS Excel, WhatsApp and lead management.